Silverback Social is the world’s leading social media agency. We enable top brands and advertisers, to connect with more than a billion customers through Facebook, Twitter, Pinterest, Google, Youtube, and more. We’re unique because we provide premium level social media community management, custom social media creative and generate powerful reporting. We’re a painkiller, not a vitamin.

1. SERVICES + COMPETENCIES
170 Hamilton Ave, White Plains, NY 10601 * 646.645.4171 * info@silverbacksocial.com

2. Social Branding

3. OUR FORMULA
CRAWL
Social Media Set Up & Enhancement
We work with our brand partners to set
up their social, search engine-centric
places and subsequently build an
enhanced social media ecosystem. We
ensure that those who discover you will
see a positive, relevant, consistent and
compelling message that drives action
and inspires brand advocates to share
your content and act.
WALK
RUN
Program Management & Execution
Applications, Contests & more
In this stage, we execute content
generation, brand intake documents,
editorial calendars and various other
strategies that help to identify and
establish relationships with your social
communities. We work to create and
execute unique, interactive and branded
content that keeps your audience
engaged and interested. This is the part
where your social media begins to
sing…
Listening and audience research is
further integrated into your social
strategy, bringing your engagement
to the next level. Your social
community will be immersed in live
contests and customized
campaigns, converting your
“followers” and “fans” into real-life
brand ambassadors

4. PODS
As a client of Silverback Social, you get a designated team – or “pod” – that functions as an
extension of your brand, ensuring that you are properly represented throughout the social media
ecosystem. Your pod takes you from “crawl” to “walk” to “run” by creating unique and compelling
content, engaging with your key influencers and leveraging a variety of channels designed to share,
disseminate and distribute content while building your community.
Sr. Brand Strategist
• Responsible for
creating, developing
and executing your
integrated social &
digital campaigns
across a variety of
social platforms
Community
Manager #1
• Responsible for dayto-day engagement
and interactions for
your brand across
multiple social
platforms
Project
Manager
Sr. Community
Manager
Community
Manager #2
• Maintain a robust
social presence for
your brand while
connecting and
engaging with your
online communities
• Responsible for dayto-day engagement
and interactions for
your brand across
multiple social
platforms

5. CORE COMPETENCY
Custom
Creative
Community
Management
Robust
Reporting

6. OUR WORK
March 2013 – Nov 2013
The Leukemia & Lymphoma Society
F
acebook F Up
ans
R Up
each
How many people are seeing our content?
130K
March 2013
457,819
Nov 2013
199K
Nov 2013
SOCI A L
M ED I A
I M PA CT !
270,154
March 2013
P
eople T
alking About LLS
on F
acebook Up
86,585
Nov 2013
V
irality up
How many people saw our content on
F
acebook because a friend shared it?
414
439,291
March 2013
166,663
March 2013
Nov 2013

7. Thank You!
Chris Dessi
chrisdessi@silverbacksocial.com
@chrisdessi