Social Networks4 Change
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This document discusses social networks and how understanding network dynamics can help initiate and sustain social change. It covers various theories of social networks including structural holes, balance theory, and homophily. One example discussed is how having more obese social connections increases one's own chances of becoming obese. The document argues that designing interventions with insights from social networks, systems thinking, and design can help create effective strategies for change. It concludes by suggesting the importance of networking to apply these ideas.
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Social Networks4 Change
- 1. Networks in the Context of Social Change Cameron D. Norman PhD CENSE Research + Design Dalla Lana School of Public Health, University of Toronto Tuesday, May 17, 2011
- 2. Social Networks "In a world where individuals make decisions based not only on their own judgments but also on the judgments of others, (information) quality is not enough” Watts, D (2003). Six Degrees, p.250 Tuesday, May 17, 2011
- 3. Norman, CD & Huerta, T (2006).Implementation Science, 1, (1), 20 Tuesday, May 17, 2011
- 4. Tuesday, May 17, 2011
- 5. Huerta, Norman, Best, Mortimer, Moor & Buchan (2008, unpublished) Tuesday, May 17, 2011
- 6. Why we Interact: Thoughts About Networks Tuesday, May 17, 2011
- 7. Why we Interact: Thoughts About Networks “Birds of a feather flock together” Tuesday, May 17, 2011
- 8. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me” Tuesday, May 17, 2011
- 9. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me” “There’s power in numbers” Tuesday, May 17, 2011
- 10. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me” “There’s power in numbers” “Surround yourself with good people” Tuesday, May 17, 2011
- 11. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me” “There’s power in numbers” “Surround yourself with good people” “Its not what you know, it’s who you know” Tuesday, May 17, 2011
- 12. Why we Interact: Thoughts About Networks “Birds of a feather flock together” “You complete me” “There’s power in numbers” “Surround yourself with good people” “Its not what you know, it’s who you know” “Keep your friends close and your enemies closer” Tuesday, May 17, 2011
- 13. Networking Theories Structural holes (A friend of a friend) Balance (Bridge building) Collective Action Proximity Contagion Tuesday, May 17, 2011
- 14. Birds of a Feather... Homophily homo (gr): “Same” + phil (gr): “Love” A dyad theory that expresses the degree to which individuals interact based on similar characteristics and attitudes. This can explain segregation or differentiation (network closeness or distance) Tuesday, May 17, 2011
- 15. Bearman PS, Moody J, Stovel K.(2004) Chains of affection: The structure of adolescent romantic and sexual networks. American Journal of Sociology, Vol. 110, (1). Tuesday, May 17, 2011
- 16. Tuesday, May 17, 2011
- 17. Networks & Health Those with more obese social relations were more likely to be obese themselves What does this suggest for individuals and communities? What are the implications of this finding? Tuesday, May 17, 2011
- 18. DESIGN + SYSTEMS THINKING STRATEGIES FOR CHANGE INITIATION THROUGH NETWORKS Tuesday, May 17, 2011
- 19. How can an understanding of social networks, systems & design thinking help you initiate and sustain change? Tuesday, May 17, 2011
- 20. Network! Cameron D. Norman PhD cameron.d.norman@gmail.com cameron.norman@utoronto.ca +416.978.1242 Twitter: @cdnorman W: censemaking.wordpress.org Tuesday, May 17, 2011