This presentation demonstrates the basics beyond optimization of a website. You'll learn the proper format of title, meta description, page content, and seo related tags. The tips should be easy for the novice to apply to their website using Wordpress and other popular content management systems.

1. Some SEO Basics

2. 5 Things You Can Do Today
• Title Tag
• Meta Description
• On Page Factors
• The URL
• sitemap.xml

3. Proper Title Tags
• Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary Keyword
• Be Mindful of Length
A maximum amount of 70 characters will display in the
search results.
• Place Important Keywords Close to the Front of the
Title Tag
The closer to the start of the title tag a keyword is, the
more helpful it will be for ranking—and the more likely a
user will be to click them in search results.

4. Descriptive Meta Descriptions
• The meta description should employ the keywords
intelligently, but also create a compelling description that
a searcher will want to click. Direct relevance to the page
and uniqueness between each page’s meta description
is key.
• The description should optimally be between 150-160
characters.
• Avoid Duplicate Meta Descriptions
• Google announced in September of 2009 that neither
meta descriptions nor meta keywords factor into
Google's ranking algorithms for web search.

5. On Page Factors
• The content of a page is what
makes it worthy of a search
result position. Good content
must supply a demand and
must be linkable.
• Page Titles
• H1 Headlines
• Images with “Alt tags”
• Content Relevancy
• URL

6. URL Formatting
• Websites should include the category
hierarchy in the URL’s used for pages.
• URL’s should be relevant to the page
content
• The following is a good example of URL
structure:
http://www.dmoz.org/Games/Video_Game
s

7. Sitemaps
• Sitemaps provide the search engines with
a prioritized outline of all of the pages
included in your website making it easier
for search engines to find your content.
• Generating a sitemap is simple
http://www.xml-sitemaps.com/

8. We’re here to help!
• Sign up for a free 1 hour interactive
marketing consultation
• Sign up to have SCS install Google
Analytics on your existing website…no
cost and not obligation
678-633-5454
www.southerncrescentsolutions.com