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Millennial Power 2015
As you are no doubt aware, Millennials are individuals between the age of 18 and 33 years. They are a 
distinct and powerful age group of more than 1.7 billion individuals worldwide, and they are more similar 
to each other than any other generation before them. There are over 80 million Millennials in the United 
States alone with over $100 billion in buying power. There’s good news 
here for all fellow experience creators: Millennials are a “lean forward” generation. They enjoy and 
appreciate being a part of a group, they seek out events and shared experiences, and they are generally 
positive and engaged. They care deeply about the world around them and work to live vs. living to work 
(like the much sought after Boomers). This generation provides great potential for experience marketers. 
So how best to engage Millennials?
Tip 1: Technology 
Millennials have been misrepresented as technologically savvy. The reality is Millennials are 
technology dependent. Technology is at the center of their lives, but not for the sake of technology. 
Technology helps enable their highly connected and, dare we say, social lives. Millennials are 
unapologetically at the center of their own universe and their points of view and perspectives are worth 
sharing, and they share readily in 140 characters or less or via hashtagged Instagram pictures. What 
does this mean for experience marketers? If we are to engage this group, our programs must be 
technology-enabled, seamless, easy to connect to, available, and sharable.
Tip 2: Interactivity 
We need to allow this audience to both interact with our content and create content that they can share 
on our behalf. Interacting with content can take the form of second-screen technology, social media 
integration, and hands-on experiences that generate sharable content. Gone are the days of passive 
audiences sitting back and listening to long-winded presentations regarding the features and benefits of 
a product or solution. Today, content needs to be about exploration and discovery, putting our audience 
in the driver’s seat. Give them the controls and let them chart the course. You might just be delighted at 
the results.
Tip 3: Games 
As a generation that has grown up gaming, appealing to Millennials means creating ways of using 
gaming to deliver content. Words With Friends has taught us that gaming and learning can be integrated 
in ways that turn traditional adult learning on its head. Years ago we called it “edutainment.” Today, 
gamification hits closer to the mark by combining simple, fun, and shared interactive gaming theory with 
learning to deliver messaging, content, and education through play. This generation wants to learn, but 
they want to have fun along the way.
Tip 4: The Power of Groups 
Millennials are a highly evolved group with a fascinating combination of new world thinking and a respect 
and appreciation for their elders. They have been called a “lean forward” generation; they are highly 
engaged and interested in joining groups of like-minded individuals around common interests. They also 
see themselves as being able to affect social change through the choices they make. They are open and 
interested in world travel and care more about experience than climbing the corporate ladder. If we can 
create content and meaning around the programs we develop, our message can resonate. But they are 
also fickle and can move from one interest (and one job) to another in an instant; so keeping their 
attention is paramount. Connecting them to your message outside of the event— before, during, and 
after—is key to success.
Tip 5: Coin 
Believe it or not, money is a constant concern for Millennials. They might not have the means to 
participate in events if the price point is too high. They are thrifty and manage their funds carefully. If 
they’re not at a point in their careers where their company will pay for them to attend your conference, 
you’ll have to provide other means for them to participate. Although they may want to join, they won’t 
fork out the cash themselves. Provide financial assistance to this younger generation by providing a 
discounted rate, offering scholarships, staging a social media contest for free tickets, or adding a less-expensive 
virtual component.
Tip 6: Green is Gold 
Sustainability and charitable considerations are a big focus Millennials. They have been known to 
abandon a favorite brand (or band) for being greedy or not environmentally friendly. This generation sees 
their choices as making a difference, which is good. They understand their buying power, the connection 
between it, and the issues that matter most to them. Tap into this sensibility by using digital, rather than 
paper-based materials. Provide plenty of easily accessible ways for them to reduce, reuse, and recycle, 
and make sure your CSR programs are linked to your experiential programs so there is always a way to 
give back through their participation. If you get it right, they’ll thank you with plenty of social media buzz! 
Powered by
National Hotels Association, Inc. 
Las Vegas Head Office 
Henderson, Southern Highlands, Clark County 
Full-Time 
DESIRED SKILLS & KNOWLEDGE: 
The ideal candidate should have social media experience, will be comfortable with speaking to people, a little shy is ok, appointment setting, data 
entry, research, and administrative tasks. All candidates must be motivated, and eager to contribute to monthly goals. 
- Experience in sales or account management preferred 
- Medium-level knowledge of Microsoft Office Products 
- Social Media skills 
- Exceptional organizational and project management skills 
- Outstanding communication skills 
- Ability to work independently and within a team environment 
- Detail orientated 
- Management / $Base / Commission / Travel Benefits
NationalHotelsAssociation.com © 
Entrepreneur Program 2.0 - 2015 
Millennial Travel 
E. Hr@nha.travel 
W. nationalhotelsassociation.com 
D. 702.601.7287

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Millennial power entrepreneur program - affiliates 2015

  • 2. As you are no doubt aware, Millennials are individuals between the age of 18 and 33 years. They are a distinct and powerful age group of more than 1.7 billion individuals worldwide, and they are more similar to each other than any other generation before them. There are over 80 million Millennials in the United States alone with over $100 billion in buying power. There’s good news here for all fellow experience creators: Millennials are a “lean forward” generation. They enjoy and appreciate being a part of a group, they seek out events and shared experiences, and they are generally positive and engaged. They care deeply about the world around them and work to live vs. living to work (like the much sought after Boomers). This generation provides great potential for experience marketers. So how best to engage Millennials?
  • 3. Tip 1: Technology Millennials have been misrepresented as technologically savvy. The reality is Millennials are technology dependent. Technology is at the center of their lives, but not for the sake of technology. Technology helps enable their highly connected and, dare we say, social lives. Millennials are unapologetically at the center of their own universe and their points of view and perspectives are worth sharing, and they share readily in 140 characters or less or via hashtagged Instagram pictures. What does this mean for experience marketers? If we are to engage this group, our programs must be technology-enabled, seamless, easy to connect to, available, and sharable.
  • 4. Tip 2: Interactivity We need to allow this audience to both interact with our content and create content that they can share on our behalf. Interacting with content can take the form of second-screen technology, social media integration, and hands-on experiences that generate sharable content. Gone are the days of passive audiences sitting back and listening to long-winded presentations regarding the features and benefits of a product or solution. Today, content needs to be about exploration and discovery, putting our audience in the driver’s seat. Give them the controls and let them chart the course. You might just be delighted at the results.
  • 5. Tip 3: Games As a generation that has grown up gaming, appealing to Millennials means creating ways of using gaming to deliver content. Words With Friends has taught us that gaming and learning can be integrated in ways that turn traditional adult learning on its head. Years ago we called it “edutainment.” Today, gamification hits closer to the mark by combining simple, fun, and shared interactive gaming theory with learning to deliver messaging, content, and education through play. This generation wants to learn, but they want to have fun along the way.
  • 6. Tip 4: The Power of Groups Millennials are a highly evolved group with a fascinating combination of new world thinking and a respect and appreciation for their elders. They have been called a “lean forward” generation; they are highly engaged and interested in joining groups of like-minded individuals around common interests. They also see themselves as being able to affect social change through the choices they make. They are open and interested in world travel and care more about experience than climbing the corporate ladder. If we can create content and meaning around the programs we develop, our message can resonate. But they are also fickle and can move from one interest (and one job) to another in an instant; so keeping their attention is paramount. Connecting them to your message outside of the event— before, during, and after—is key to success.
  • 7. Tip 5: Coin Believe it or not, money is a constant concern for Millennials. They might not have the means to participate in events if the price point is too high. They are thrifty and manage their funds carefully. If they’re not at a point in their careers where their company will pay for them to attend your conference, you’ll have to provide other means for them to participate. Although they may want to join, they won’t fork out the cash themselves. Provide financial assistance to this younger generation by providing a discounted rate, offering scholarships, staging a social media contest for free tickets, or adding a less-expensive virtual component.
  • 8. Tip 6: Green is Gold Sustainability and charitable considerations are a big focus Millennials. They have been known to abandon a favorite brand (or band) for being greedy or not environmentally friendly. This generation sees their choices as making a difference, which is good. They understand their buying power, the connection between it, and the issues that matter most to them. Tap into this sensibility by using digital, rather than paper-based materials. Provide plenty of easily accessible ways for them to reduce, reuse, and recycle, and make sure your CSR programs are linked to your experiential programs so there is always a way to give back through their participation. If you get it right, they’ll thank you with plenty of social media buzz! Powered by
  • 9. National Hotels Association, Inc. Las Vegas Head Office Henderson, Southern Highlands, Clark County Full-Time DESIRED SKILLS & KNOWLEDGE: The ideal candidate should have social media experience, will be comfortable with speaking to people, a little shy is ok, appointment setting, data entry, research, and administrative tasks. All candidates must be motivated, and eager to contribute to monthly goals. - Experience in sales or account management preferred - Medium-level knowledge of Microsoft Office Products - Social Media skills - Exceptional organizational and project management skills - Outstanding communication skills - Ability to work independently and within a team environment - Detail orientated - Management / $Base / Commission / Travel Benefits
  • 10. NationalHotelsAssociation.com © Entrepreneur Program 2.0 - 2015 Millennial Travel E. Hr@nha.travel W. nationalhotelsassociation.com D. 702.601.7287