Broad Street President Charlie Ray discusses the digital advertising trends and realities for 2014 in digital advertising and media planning and buying.

5. Mobile search is changing
how customers navigate
through the sales funnel.
out of
mobile searches trigger a
follow up action
(further search, store visit, phone call,
purchase,social media post)

6. of which happen
within an hour of the
search.
Mobile search is changing
how customers navigate
through the sales funnel.

7. Percentof marketers committingbudget
tosocial media advertising

8. Source:eMarketerMarch 2014

13. Data from companiessuch
as Datalogix, Axciom,and
Epsilonhelpsocialmedia
exchangeadvertisers
retargetuserswho are
likely to make purchases.
ROI can
increase
4x
Conversions
rates can
increase 2x
CPAs can be
reduced by as
much as 25%

15. Consumers click on
nativeads at a
similarrate as
original content.
Consumers look
nativeads and
editorial content
for a similar
amount of time.

17. Red Bull sets the pace when it comes to
brand publishing, providing in-depth
articles , photos, music, and videos
about topics their consumers care
about.

18. Go Pro, on the other hand, takes
advantage of user-generated content to
supplement their original content.

22. • Markerters have to change the way they approach the messaging
and the medium. Device and platform agnostic creatives, media
planning, and measurement are the future.
• Messages have to resonate across all devices and platforms, adding
complexity to our jobs.
• The robots won’t take our jobs… but they sure will be a big help