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SEO On a Budget
People use search to make buying decisions Search, tell me what to buy Search, what is the best product? 65% of B2B shoppers turn to search engines to help make buying decisions. (Source: Enquiro B2B Study 2007)
If people cannot find you online You do not exist
Build it and they still won’t come I’m open! Come find me!
O visitors, O page views, O sales
What is SEO? ,[object Object]
Page titles are #1 ,[object Object],[object Object],[object Object]
The URL is #2 ,[object Object],[object Object]
The content is the key Headline Tags Robust, Relevant, Fresh Content
Did I mention fresh content? Blog. Often. Create a YouTube channel Twitter Share your slides
Let’s talk about Blogs, YouTube & Twitter ,[object Object],[object Object],[object Object],[object Object]
Use images wisely ,[object Object],[object Object]
Use images wisely You See: Sexy product I must have! Sees:
Inbound/Outbound Links ,[object Object],[object Object],[object Object]
Submit articles to other sites ,[object Object],[object Object],[object Object]
Make sure you’re listed! Your grandfather’s idea of getting listed What we mean by getting listed
Get Social! ,[object Object],Create profiles on social networking sites
 

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Search Engine Optimization For Everyone

  • 1. SEO On a Budget
  • 2. People use search to make buying decisions Search, tell me what to buy Search, what is the best product? 65% of B2B shoppers turn to search engines to help make buying decisions. (Source: Enquiro B2B Study 2007)
  • 3. If people cannot find you online You do not exist
  • 4. Build it and they still won’t come I’m open! Come find me!
  • 5. O visitors, O page views, O sales
  • 6.
  • 7.
  • 8.
  • 9. The content is the key Headline Tags Robust, Relevant, Fresh Content
  • 10. Did I mention fresh content? Blog. Often. Create a YouTube channel Twitter Share your slides
  • 11.
  • 12.
  • 13. Use images wisely You See: Sexy product I must have! Sees:
  • 14.
  • 15.
  • 16. Make sure you’re listed! Your grandfather’s idea of getting listed What we mean by getting listed
  • 17.
  • 18.