Presented for the nation-wide CHONe student video conference (February 2010). Addresses scientific outreach, why we should invest in it and examples we can all do. By Cherisse Du Preez

1. Scientific outreach examples we allcan do by Cherisse Du Preez CHONe student & outreach committee cdupreez@uvic.ca 1

2. The concept of Outreach Incorporates: communication, publicity, media, education, advertising, informing, sharing, etc. Definition: to extend or provide services beyond conversational limits. 2 ...but we’re too busy already!

4. To be recognized, become known

5. To give back (educate & enlighten)

6. For more $$$ or to open up new opportunities

7. To defend (or attack) scientific work

8. To change policy or people’s thinking...because there is a greater reason we all study what we do. 3 Why, if we are so busy? (adapted from Vilalta & Kirchner presentation)

10. Easy steps to start you off: What? Your “NEWS” (converting interesting &/or important science into your audience’s language & conveying it) Who? To your lab  university  schools  your community  the general public  NGOs  government, etc. How?So many ways but choose something that appeals to you (you’re own interest will come across) 5 Scientific Outreach Photos by Jackie Lighten, Emily Wilson, Jackson Chu, & Kevin Sorochan (top to bottom, left to right)

11. 6 Embrace your inner nerd & admit what you do is cool! How? You could publish Do not fear the cameras (invite the media) Do not under estimate “social” events or gatherings CHONe: two website, news letter, nation-wide connections Communicate from the field (newsletter, video, PPT) Just do it. Get your photos or species descriptions out there (e.g. into reference books) Present/ volunteer at museums or aquariums Conferences & seminars (& follow up on post-conference opportunities) Get involved in a school science class / boys & girls club (present, communicate from the field, slideshow, or just a show & tell) Post your opinions/ expertise on blogs Share your methodology www.myexperiment.org Teach or mentor Word of mouth yes, talk about your science [“:} {;”] Get yourself on the web (test it: Google yourself or your subject & see how many times you come up) Make your own website (or post on twitter or Facebook) The newspaper (it’s not gone yet)

12. 7 Now it’s your turn...

14. Blog example: www.desmogblog.com (on climate change), & scienceblogs.com

15. Join at promoting organisation: e.g. The Explorers Club www.explorers.org/

16. Post science videos: sciencehack.com/ or vimeo.com/

17. Network in the science community: network.nature.com/

18. Showcase your methodology: www.myexperiment.org/

19. Scholarly Communication & “Science 2.0”: www.geneseo.edu/~swoger/scholarlycommunication.htm

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