Reap What You New
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Presentation given to Business Marketing Association, May 18, 2010.
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Reap What You New
- 2. Cecily Sommers Founder & President The Push Institute www.pushthefuture.org
- 4. PURPOSE POTENTIALS © Cecily Sommers, 2010 PROPRIETARY ADVANTAGE
- 12. Washington University’s McDermott Memory & Cognition Lab, January 2007 . The Permanent Present
- 13. © Cecily Sommers, 2010 Learning, Memory Senses Left Hemisphere Language Right Hemisphere Imagery Motivation & Emotion Autonomic System: Pain, Arousal
- 15. Know
- 17. © Cecily Sommers, 2010 technology resources demographics law markets governance
- 22. law resources markets ISSUES TRENDS INTEGRATION © Cecily Sommers, 2010 food energy water
- 26. law markets health communications © Cecily Sommers, 2010 energy technology robotics infrastructure
- 30. © Cecily Sommers, 2010
- 32. law markets migration labor youth mortality multi-ethnic © Cecily Sommers, 2010 demographics
- 37. CONTENT CONVERSATION © Cecily Sommers, 2010
- 38. Now New Next
- 39. The fast and easy answer? - All media will be social, layered (virtual + physical), and just-in-time (real-time, place-, person-, and situation-specific). © Cecily Sommers, 2010
- 42. New
- 46. Do
- 49. PURPOSE POTENTIALS PROPRIETARY ADVANTAGE
- 50. RIGHT BRAIN KNOW NEW DO
- 53. CLIENTS
- 55. s T A M PO U T S H O R T S I G H T E D N E S S © Cecily Sommers, 2010
- 58. What’s yours? dream © Cecily Sommers, 2010
- 59. © Cecily Sommers, 2010
- 60. THANK YOU CECILY SOMMERS website www.pushthefuture.org email [email_address] phone 612.374.3191 twitter cecilysommers
Notes de l'éditeur
- Social networking = FB, myspace (not!) A feature, not a destination! Something every good site should have. Bring it into our own sites in our own way Laser focus = have a clear sense of purpose, you need to be about something! Future of social networking is 250,000 vs. 1 or 2 social networks
- Friendly in Dallas: chips and salsa, Sparky Sparks, Tarot reader Study change and its implications for business and government. Why? – decisions with the most impact, and the most shortsighted.
- There’s a way forward no matter the circumstances, a path of your own to carve out and a future to invent. The obstacles: short-term rewards in business and government. Hard to stay the course! And there’s nothing like hard times to make people contract and think only of the short-term.
- Everything I have and want to give you Squeeze it all down A lot to cover...
- Deep breath, close eyes The Bikini Test Women Men Latent desire Abstract How many of you exercised this morning? Ate a sugary donut, bacon with fat ribbons? Smoking, house projects, etc
- Condo development Auto industry Finance industry Tremendous overproduction What? Me Worry?
- Four Forces Constant, Universal Potentials Learning, Memory, Perception Choice
- Perception
- Diagram The Pleasure Principle Dopamine learning, memory, pleasure Research Memories > Future Associative Fluency Play Non-goal oriented, pleasurable activities What does this tell us? NEW! Pour & Stir
- Esquire
- Responsibility Project
- Anyone drive an electric car today? 1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
- CHANGE: Take it! Take all of it! Make the most of it! Then CHOOSE! You can choose to be patient or impatient. Fearful or courageous. Resistant or enthusiastic
- Anyone drive an electric car today? 1979: Iranian Revolution – energy policy; Nixon had said hydrogen car would be to market by 1995..
- Dream MLK I have a dream Committed life March L-R-L Close your eyes, deep breath what's your dream? I want you to have that! Proprietary Territory Contact info
- A Faith-Based Adventure No guarantees Jump! One hand clapping you started today Congratulations! add others applause