Learn the essential steps to building a targeted email marketing list for beginners.

1. Welcome To
List Building Basics
Celene Harrelson
TheHappypreneur.com

2. Today’s Training
• Why you need a list
• Your niche
• Your ideal customer
• Where to find them
• Ways to capture names and email addresses
• Opt in pages
• FREE marketing strategies to build your list

3. Why do you need a list?
• Plain and simple – without a targeted list of
prospect to market to, you won’t make much
money.
• Very few people ever come back to your site
more than once. They may intend to, but
don’t
• Without a way to capture their name and
email addresses, they are lost forever

4. What’s you niche?
• Niche down deep
• Need a specific target market
• If you are on a small podium with a
microphone in the middle of a sea of millions
of talking people, all flitting from one to
another and talk about your product, will they
hear you?
• What if it’s a few thousand and they are all
interested in what you have to say…

5. Who’s your ideal customer?
• Get specific here…
• What is there age range?
• Male or female?
• Married?
• Children?
• Where do they live?
• What is their income?
• *If you don’t know who they are how will you
find them?

6. Where do they hang out?
• On niche specific forums and
message boards
• Niche specific blogs
• Facebook
• Twitter
• Linked In

7. Importance of an opt in page
• Also known as “squeeze page”
• Need an opt in form on your website
• A means to capture first name and
primary email address of targeted
prospect
• Valuable giveaway or bribe such as a free
special report, eBook, audio, video,
teleseminar or webinar.

8. My Kindle Book on Opt In Pages
You’ll find the link on the webcast
page or go to:
http://tiny.cc/optinpages-kindle

9. Building a relationship with your list
• Once they are on your list you must build a
relationship, then you can market to them
over and over again
• You want them to want to be in your
community – your space.
• Look forward to opening your emails
• Know like and trust factor – people from those
they know, like and trust.
• Raving fans – tell others, referals

10. FREE Marketing Strategies
• Forums in you niche – promote in signature
not posts – don’t spam
• Other niche blogs – relavent comments -
clickable name links back to your opt in page
• Domain name – keyword rich that points back
to main site for thank you page – never miss
opportunity to make offer on thank you page
• Facebook page with opt in form

11. More marketing strategies
• Anchor text within your blog posts to opt in
page
• Opt in form at end of posts to subscribe to
receive new blog posts
• Cinch.fm mini podcasts – 1-2 minute audio
pointing them to your giveaway
• Facebook, Twitter and Linked-In

12. …Marketing strategies
• Teleseminar and webinars like this one.
• Article marketing - with resource box
pointing to opt in page
• Video as giveaway or video pointing back
to opt in
• Many more…

13. Resources
• Using Opt In Pages to Build a List of Eager
Buyers
http://tiny.cc/optinpages-kindle
• FREE List Building Course
http://tiny.cc/buildyourlist
• Autoresponder
http://thehappypreneur.com/ar