KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/.

1. Search Engine Optimization
Presentation by
Celina Jonesi
local seo-seo india-KG Tech

2. SEO
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 Iterative process
 Dynamic environment
 Art
 Science

3. What is Search Engine Optimization?
 SEO is short for search engine optimisation. As
the term implies, Seo india is all about optimizing
a website to gain maximum visibility within the
search engine results.
 SEO takes time and effort. Do not be fooled by e-mails
turning up unannounced in your inbox,
promising instant SEO results.

4. Variation in Approaches
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White Hat
 Abide by terms and conditions set forth by
search engines
Black Hat
 Breaches search engine terms and conditions
 May provide short-term gains
 You run the risk of being penalized by search
engines

5. Defining Success (Context)
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Search-Friendly (SEO)
 High ranking
 Terms and conditions set by search engines
(Google, Yahoo, MSN Search)
User-Friendly
 Site must satisfy the needs of visitors
Persuasive
 Profitable for site owner

6. SEO
 Once you have realised the need for decent SEO on your
website you should approach the issue seriously. We see
many clients who have dabbled with SEO, maybe using
information they have gleamed from YouTube and other
sources but the trouble is a lot of information on YouTube
is either completely wrong or out of date and some of the
advice can actually harm the position of your website
within the search engines .
 Increasingly people use Google to search for products or
services rather than traditional sources such as Yellow
Pages local seo. I cannot even remember the last time I
looked at Yellow Pages. So if you want to get more
customers the obvious way to do it is by getting your
website found easily in Google.

7. Search Engine Operations
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1. Gather Content
 Crawler or spider moves recursively
downloading content
2. Builds sophisticate index
3. Individual web searches run against index
 Results are retrieved and ordered
 PageRank & Relevance

8. 8
SEO Optimization

9. SEO Optimization Categories
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 Keywords
 Keyword selection and keyword-rich text
 Crawler
 A crawler-friendly site navigation scheme
 Links
 Link popularity

10. Crawler-friendly
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 Engine spiders are primitive beings
 choose simplicity over complexity
 Goal
 All your web pages seen by crawlers
 Google: enter in searchbox “allinurl:utexas.edu”

11. PROCESS: Search Engine Optimization
Off Page small business seo are the best way to get more
website traffic. Off page factors include relevant back links
to the website, as well as anchor text. Back links are very
important for Google for generating traffic to the website
On-Page factors are related directly to the content and
structure of the website. On-page optimization involves
modifying keyword frequency in the URL, Optimizing Title,
Headings, Hypertext Links and Body text.

12. Suggestions to be Crawler
Friendly
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 Traditional <a href> tag
 Keywords in subfolder names
 Minimize quantity of subfolders
 Cross link relevant terms and phrases within the
site
 Multiple paths to pages to eliminate orphans

13. Avoid or Minimize: May Negatively
Impact Crawler
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 Flash (slow to load and difficult to navigate)
 Frames
 Java navigation
 Session ID to track visitors
 exact same Title tags on every page
 set to require a cookie when a visitor gets to the
page

14. Link Development Inbound
Links Impact PageRank
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PageRank (Popularity, importance)
 Number and quality of links pointing to a website
 Measure of usefulness of site

15. Link Development Tradeoffs
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 Advantage
 it is dynamic, cumulative, and difficult to imitate
 Disadvantage
 takes time (vs. advertising)

16. Link Development Approaches
(White Hat)
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 Quality content to start with
 Cultivate quality link (not quantity)
 Begin with web directories
 Harness online publicity
 Use Blogs and forums wisely
 Investigate competitors
 Understand their strategy
 Online publicity, blogs and forums
 See inbound links ("link:domain.com" in Google,
"linkdomain:domain.com" in Yahoo)

17. Search Engine Term and Conditions
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 Google
 Yahoo
 MSN Search

18. SEO Company in India- KG Tech
 KG Tech(the registered SEO company in India), which started
as a freelancing services to help retailers sell products online in
2008, has grown into a complete digital branding services
providing solutions on SEO, SEM, SMO & related business
requirements. It was not a plan, but consistent growth of search
engines and social medias, launch of new marketing platforms
every year or two, shift of customer base to online and growing
demands of businesses to create a reputable brand online has all
brought us to where we are today, ofcourse with our efforts and
the trust that our customers have on us. We are extremely
client-friendly company working on customized solutions for
every project. For More Information visit: SEO Company in
India call us: +917845920090 , +914424350693

19. QUESTIONS