Leader in textual analysis to measure risks and opinions, Spotter provides reliable analytical models to feed your decision making in the fields of strategy, risk, marketing, PR and communications. http://fr.slideshare.net/SpotterPresentations

1. • Combining Technology
with Human Expertise
• Integration of all media
types and content
• Qualified information
with no noise or silence
• More than multilingual –
multicultural
Media and Social Media Analytics • Advanced analytics with
From operations to decision making maps and sources
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2. Who we are
Spotter moves Media and Social Media
Analytics to the next level.
Text mining, semantics,
Leader in textual analysis to measure risks and sentiment analysis, statistics,
opinions, Spotter provides reliable analytical models scores, mapping and graphical
representations
to feed your decision making in the fields of
strategy, risk, marketing, PR and communications.
• Spotter's Solutions and Applications, based on
proprietary technologies of crawling, text
mining and sentiment analysis, cover all types
of sources.
• Spotter's metrics and scores help to take a
step back to better understand and adjust
companies’ strategies and operations.
• Spotter’s Platform enables actions to be
taken in good time all over the world.
• Spotter’s multilingual team of experts supports
clients in every step of their project,
ensuring the relevancy of the monitoring, Tailor-made tools and deliverables,
analysis and interpretation of the results. with 100% relevant information,
Blogs, Forums, Twitter, Facebook, thanks to our team of multilingual and
YouTube, Web Sites, Online Media, multicultural experts
Printed Press, Television, Radio,
Internal data, External databases
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3. What we offer
Social CRM Corporate Intelligence
LISTEN TO MANAGE
COMPETITIVE MARKET
THE CLIENT / CLIENT
INTELLIGENCE INTELLIGENCE
CITIZEN VOICE FEEDBACK
SOCIAL HUMAN
SOCIAL MEDIA MAPPING OF
MARKET RESSOURCES
ENGAGEMENT KEY ACTORS
INTELLIGENCE INTELLIGENCE
Marketing department, Product managers, Digital Head of strategy, Innovation, General
managers, Client Relations Management, Head of competitive intelligence, HR
Director
Reputation Management Risk Assessment
CORPORATE & CAMPAIGN RISK COMPANY
eREPUTATION IMPACT REPUTATION RISKS
PR PRODUCT SECURITY
BRAND IMAGE
PERFORMANCE RISKS RISKS
Communications department, Press relations, Digital Risk managers, Safety Departments, Product
communication, Crisis management managers, Legal departments, R&D teams
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4. Powerful tools and reliable services
Either you use the Spotter Platform to get alerted,
explore and share your data, or do your own analysis, Spotter Deliverables
and/or you can let Spotter Experts provide you with
Alerts, Reports and Studies.
Spotter Platform
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5.  Spotter Platform
A complete monitoring and analysis environment, available in SaaS.
Spotter Platform modules and tools are activated according to the needs of each
specific project and client, to collect, treat, analyse, visualise, share and publish
relevant information and deliverables.
SPOTTERANALYTICS SPOTTERDASHBOARD SPOTTERSTUDIO
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Tools to explore, organise, Tools to visualise, edit and Back-office tools for complete
qualify and analyse your create interactive and autonomous project
project data. They allow you to Dashboards, to be shared management: sourcing,
generate, export and publish between a group of users or queries, users, data
graphs, alerts or newsletters to personal Dashboards for one qualification, quality control,
be shared within your company. or more specific users. dashboard management.
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6.  Spotter Deliverables
Turn your data into decision making with Spotter’s deliverables.
Spotter’s teams monitor and analyse online and offline content for you. We provide
customised reports, alerts and barometers that are ready to be published to
multiple departments within your company.
ALERTS & NEWSLETTERS SYNTHESES & BAROMETERS REPORTS & AD-HOC STUDIES
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Measure the efficiency of your
Give a global vision of your
Present the key information actions/campaigns. Identify
environment with key
that has been collected, how messages are spread and
events and issues evolution.
highlight sensitive subjects amplified. Evaluate risks.
Track the positioning and
and enable the identification Detect emerging
opinions of stakeholders, to
of potential or actual risks. trends, opportunities, best
better anticipate changes.
practices.
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7. Global and adaptable approach
Our offer is fully adapted to your needs: you place the cursor of Spotter services where you
like, and we ensure training, support and guidance throughout your project.
You manage your project You produce and You benefit from deliverables
from A to Z with our support distribute your deliverables produced by Spotter
SPOTTER guides you during the SPOTTER ensures the fine-tuning of SPOTTER produces the deliverables,
setup phase of the project, develops the automatic data qualification, the improvement of puts the results into perspective, and presents
source connectors and ensures on-going queries and treatments, and gives you a our recommendations to your team and/or
support via its online interface. dedicated Project Manager. your management.
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8. Combination of technology and expertise
Spotter proposes a qualitative approach to each step of your project.
OUR STRENGHTS
Combination of
technology and
Precise sourcing Intelligent human input
Detailed panel of qualification Reliable methodology
sources that can Relevant and processes
evolve data, structured and Constant client
analysed support and guidance
Mapping of sources,
speakers and
TECHNOLOGY & EXPERTISE opinions
Advanced text mining
CONSTANT SUPPORT and sentiment
analysis
Decision making Advanced analysis
reporting Tailor-made indicators,
Platform, deliverables scores and in-depth
and recommendations qualitative analysis
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9. Unique technology in the cloud
OUR STRENGHTS
Ontology knowledge
warehouse
Specialised
technology to
capture, extract and
analyse social media
Linguistic and
technical scalability
TRACKING & CONTENT SPECIFIC DECISION-MAKING Technology based on
cloud computing
COLLECTION ANALYSIS MODELS WORKSHOPS
Easy integration of
third party
• Real time cross • In-depth qualitative • Analysis methodology • Interactive
technologies
media monitoring analysis of opinions adaptated to each decisional
and sentiment sector Dashboards Designed to work on
• Combination of
iPads, iPhones, or
Open Web and Web • Advanced text- • Implementation of • Real time dynamic
any other type of
Panel monitoring mining and semantic tailor-made scores: reporting
tablet PC or
technology influence, reputation,
• Multi-format • Access and diffusion smartphone
risk, satisfaction, …
extraction for all • More than 28 of results according
types of sources languages treated • Capacity to combine to specific profils
media data with other
• Extraction of • Ontologies and • SaaS platform, no
types of data:
geolocalisation data knowledge installation needed,
client, sales, financial,
from social media databases managed by Spotter
…
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10. Some of our references
Risk & Communication
Strategy & Marketing
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