CellZapp deploys branded multi-mode SMS communities for our customers. Learn more in these slides.

1. SMS Community
Client Objectives

2. Digital Marketing
 SMS is a key component in the digital marketing landscape
Customer
Free Access Paid Access
(Brands premium short code)
(Brands short or long code)
Downloadable Mobile
Non-premium SMS
Facebook Page
Premium SMS
Application
Website
Twitter
Brand
Marketing Brand Objective Revenue
 Communicate  Eligible for rewards
 Feedback  Exclusive content
 Relationships  Loyalty programs

3. Objective 1: $$$
VAS Revenue from premium short code
 Engage users on an on-going basis around content that is of
specific interest to them, delivered via distinct opt-in only SMS
channels to the community
 Increase # of MO/MT messages via interactive social SMS apps
 Use points system & rewards to incentivize short code
participation
 Leverage web, social media and traditional media integration to
increase viral reach

4. Objective 1: $$$
MO/MT messages increased
Channel 1
Subscribe
Content
Respond
Success Message
Channel 2
Subscribe
Content
Respond
Success Message
Channel 3
Subscribe
SMS
Users Content
Respond
Success Message
Community
..
..
..
..
..
..
Channel n
Subscribe
Content
Respond
Success Message
MO
MT

5. Objective 2: Relationships
SMS Marketing via short or long codes
 Engage users on an on-going basis to build sustainable
relationships (similar to how Twitter accounts or Facebook
Pages are used)
 Use interactive social SMS apps to engage users (similar to
how apps are used on Facebook Pages)
 Integrate SMS, online, social and traditional media presence

6. Objective 2: Relationships
Sustainable Relationships
 SMS Community enables sustainable relationships similar to
Facebook Pages
One-off SMS SMS
campaigns Community

7. Objective 2: Relationships
SMS integrated with social media
@brand SMS <Brand keyword>
Brand Page Community <Brand shortcode/longcode>
Twitter Followers
Facebook Fans Mobile SMS Subscribers