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Meeting with Steve Altman Vice President & General Manager Samsung Telecommunications America   Date: June 8, 2007   Agenda and Discussion Items:  Budgeting, Anti-Churn Product Roadmaps,  Segments, Channels, Metrics  Prepared by : Barbara Armour Location: Six Concourse Pkwy. NE  Ste #1520  Atlanta, GA 30328
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Agenda Items   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AT&T / Cingular  Overview Possible Segments   Sources:  Jupiter US Wireless Consumer Survey 2007.  US Census Data 2005-2006  * Averaged across all carriers in study   Levels Of Use –ARPU  Impact  Age / Income/ Gender  Use  Ranked in order of priority % Adoption Noted where possible* Segments  Heavy Users  Should skew 150.00 + ARPU  A30+ HH Income 65K + 47% College Educated Assoc +  50/50 M-F  Voice –Heavy  Data –Heavy  54% Email –Heavy-  54% SMS- Moderate use - 46%   MMS –Light Use  10% Business Users  BUYERS  Lighter Users  Skew < $65.00 ARPU for family  25-49 HH Income $42K-$65K Voice –Moderate  SMS- Moderate  Free Mobile Content –Heavy Want  Family Uses TALKERS  Moderate Users-constrained by enforced budget.  Potential for heavy use likely. 64% On Parents Plan 80% of 13 year old <$50 ARPU.  66% of 17 Years Olds >$50 ARPU SMS  –Heavy Use -Communication Data Services  -76% MMS -Moderate Use  17 %   Teens 13-17 Tweens 8-12 TEXTERS  Need Data  Prepaid Segment  Moderate users- most likely to skew heavy as income increases.  18-24  HH Income – TBD 21% College Education Assoc + SMS Heavy  88% MMS –Heavy  36 %   Data Services Moderate - 42% Voice- Moderate  Young Adult  Semi- Independents Buyers/Early Adopters
[object Object],[object Object],Overview  Channels, Media & Segments  ,[object Object],[object Object],[object Object],[object Object],ATT RETAIL STORES  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media   Segment  Media   Media   ,[object Object],[object Object],Segment  Segment
Overview  Channels, Media & Segments  ATT Corporate Sales  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media   Segment
Agenda Items   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fun Facts and New Horizons  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SAMPLE 360 MARKEITNG -Recurring Rev Model

  • 1. Meeting with Steve Altman Vice President & General Manager Samsung Telecommunications America Date: June 8, 2007 Agenda and Discussion Items: Budgeting, Anti-Churn Product Roadmaps, Segments, Channels, Metrics Prepared by : Barbara Armour Location: Six Concourse Pkwy. NE Ste #1520 Atlanta, GA 30328
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  • 6. AT&T / Cingular Overview Possible Segments Sources: Jupiter US Wireless Consumer Survey 2007. US Census Data 2005-2006 * Averaged across all carriers in study Levels Of Use –ARPU Impact Age / Income/ Gender Use Ranked in order of priority % Adoption Noted where possible* Segments Heavy Users Should skew 150.00 + ARPU A30+ HH Income 65K + 47% College Educated Assoc + 50/50 M-F Voice –Heavy Data –Heavy 54% Email –Heavy- 54% SMS- Moderate use - 46% MMS –Light Use 10% Business Users BUYERS Lighter Users Skew < $65.00 ARPU for family 25-49 HH Income $42K-$65K Voice –Moderate SMS- Moderate Free Mobile Content –Heavy Want Family Uses TALKERS Moderate Users-constrained by enforced budget. Potential for heavy use likely. 64% On Parents Plan 80% of 13 year old <$50 ARPU. 66% of 17 Years Olds >$50 ARPU SMS –Heavy Use -Communication Data Services -76% MMS -Moderate Use 17 % Teens 13-17 Tweens 8-12 TEXTERS Need Data Prepaid Segment Moderate users- most likely to skew heavy as income increases. 18-24 HH Income – TBD 21% College Education Assoc + SMS Heavy 88% MMS –Heavy 36 % Data Services Moderate - 42% Voice- Moderate Young Adult Semi- Independents Buyers/Early Adopters
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