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Stories from #cmworld
Sydney March 31 to April 2
casmccullough.com
@casmccullough
+CasMcCullough1
cas@casmccullough.com
When I showed up to the Content
Marketing World Conference in
Sydney, I didn’t know anyone.
So, what better way to break the ice
than to tweet with everyone at the
event…
What happens when you put
300 content marketers in a
room for 72 hours?
Stories from Content Marketing World, Sydney, 2014
Yep, we even nearly bumped April
Fools Day!
I don’t think I’ve ever been to a
conference where there were that
many people tweeting! Usually it’s
just me, or me and one other person

Awesome!
Wine and Podcasts
After eating and drinking a fair amount (ehem) prior to the show, I
settled down on the floor, kicked my shoes off and watched Joe Pulizzi
and Robert Rose run their live Podcast with my new friend Sara (who I’d
met just minutes before).
(And we tweeted one another during the show… sad but true)
Wine and Podcasts
Mark Shaefer
Mark Shaefer
I had interviewed Mark on my Podcast show
just a few days prior to the event, so when I
met him for the first time, I gave him a great
big hug.
Podcast shows are awesome icebreakers!
Of course, his talk was as insightful as ever.
Here are the highlights…
Mark Shaefer
Robert Rose
It was Robert’s advice to frame our
services in terms of planning and not
strategy that lead to a pretty
fundamental change in the way I
promoted my consultancy after the
conference.
Robert Rose
Coleen Jones
Coleen brought home to me that personalisation needs
a great deal of attention to detail on the tech side of
things. This means conversations and communication
between tech heads and marketers--not always
easy, but sooooo essential.
Her talk gave me a new appreciation for marketing
automation and the need to get it right!
Coleen Jones
Bernadette Jiwa
My favourite presenter by far!
It’s so easy to forget how important
story telling is in marketing. Bernadette
not only wove a great story, but her
Black Milk pants were the talk of the
conference that afternoon…for all the
right reasons of course.
Bernadette Jiwa
Todd Wheatland
It had been a loooong while since
I’d studied the psychology of
communication at uni, so Todd’s
talk was a good refresher.
Todd Wheatland
Jesse Desjardins
The Tourism Australia presentation was
definitely a highlight of the conference.
Jesse showcased the amazing work his
team does on social media. I had used
their cool app just months before when I
travelled to the snow with my kids.
Jesse Desjardins
Tim Washer
Tim’s talk made me feel grateful to work with small
businesses.
It is so much easier to get good content out there
quickly when you don’t have to deal with a
bureaucracy. That said, it’s good to know how to
handle organisation politics when it comes to
creating content. It was good to be reminded of the
complexities larger organisations face.
Tim Washer
Bobbi Mahlab and
Chris Champion
Day 2 and my head was already spinning.
This case study had some useful tips about
investing in content and creating
membership communities.
Bobbi Mahlab and
Chris Champion
Joe Pulizzi & Jeff Bullas
Great session about small business content
marketing! Joe and Jeff were firing off one liners so
fast it was hard to keep up on Twitter!
This was definitely one of the more useful sessions for
me.
Joe Pulizzi & Jeff Bullas
Chris McWilliams
Triple M Sydney
This presentation caused a little controversy on
Twitter. Chris had a raw presentation style that didn’t
sit too well with everyone in the audience.
In any case, I did pick up some useful tips and ended
up writing a blog post about getting creative after the
conference.
Chris McWilliams
Triple M Sydney
Kevin Cain
Kevin’s content was great, if a bit dizzying. I
workshop building content systems with my
clients on a regular basis, so know only too well
how hard it is for people to get their heads
around building an effective content matrix.
Slooooooow Dowwwwn Kev! We want to take it
all in!
Kevin Cain
Tim Washer – Day 2
Yet another brilliant talk about creativity and
humour.
Yes, we do tend to take this marketing stuff a bit
too seriously sometimes! Thanks for the reminder
to look at the funny side!
Tim Washer – Day 2
Mark Shaefer – Day 2
The last session I attended was again by
Mark Shaefer.
Be more human! It doesn’t get more
simple does it?
Mark Shaefer – Day 2
So in the end I left feeling like I had made lots of new
friends.
I went home resolved to change a few things about the
way I run my content marketing consultancy, and with lots
of fresh ideas for my blog and my clients’ content.
There were people at this conference from many
industries, including higher education, banking, law and
health.
It is encouraging to see that content marketing is starting
to be taken seriously in Australia! I’m truly excited to be
part of the revolution that’s changing the face of marketing!
Bring on #CMWorld2015!
More about #cmworld
Sarah Mitchell: http://www.globalcopywriting.com/good-bad-
ugly-content-marketing-world-sydney/
King Content:
http://www.slideshare.net/King_Content/content-marketing-
world-sydney-top-tweets-day-one-2014
Mahlab Media:
http://www.slideshare.net/MahlabMedia/content-marketing-
world-sydney-top-125-tweeted-takeaways
John Cleese speech on creativity (this was referred to no less
than 5 times throughout the conference):
https://www.youtube.com/watch?v=AU5x1Ea7NjQ
The End
casmccullough.com

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Stories from Content Marketing World, Sydney, 2014

  • 1. Stories from #cmworld Sydney March 31 to April 2 casmccullough.com @casmccullough +CasMcCullough1 cas@casmccullough.com
  • 2. When I showed up to the Content Marketing World Conference in Sydney, I didn’t know anyone. So, what better way to break the ice than to tweet with everyone at the event…
  • 3. What happens when you put 300 content marketers in a room for 72 hours?
  • 5. Yep, we even nearly bumped April Fools Day! I don’t think I’ve ever been to a conference where there were that many people tweeting! Usually it’s just me, or me and one other person  Awesome!
  • 6. Wine and Podcasts After eating and drinking a fair amount (ehem) prior to the show, I settled down on the floor, kicked my shoes off and watched Joe Pulizzi and Robert Rose run their live Podcast with my new friend Sara (who I’d met just minutes before). (And we tweeted one another during the show… sad but true)
  • 9. Mark Shaefer I had interviewed Mark on my Podcast show just a few days prior to the event, so when I met him for the first time, I gave him a great big hug. Podcast shows are awesome icebreakers! Of course, his talk was as insightful as ever. Here are the highlights…
  • 11. Robert Rose It was Robert’s advice to frame our services in terms of planning and not strategy that lead to a pretty fundamental change in the way I promoted my consultancy after the conference.
  • 13. Coleen Jones Coleen brought home to me that personalisation needs a great deal of attention to detail on the tech side of things. This means conversations and communication between tech heads and marketers--not always easy, but sooooo essential. Her talk gave me a new appreciation for marketing automation and the need to get it right!
  • 15. Bernadette Jiwa My favourite presenter by far! It’s so easy to forget how important story telling is in marketing. Bernadette not only wove a great story, but her Black Milk pants were the talk of the conference that afternoon…for all the right reasons of course.
  • 17. Todd Wheatland It had been a loooong while since I’d studied the psychology of communication at uni, so Todd’s talk was a good refresher.
  • 19. Jesse Desjardins The Tourism Australia presentation was definitely a highlight of the conference. Jesse showcased the amazing work his team does on social media. I had used their cool app just months before when I travelled to the snow with my kids.
  • 21. Tim Washer Tim’s talk made me feel grateful to work with small businesses. It is so much easier to get good content out there quickly when you don’t have to deal with a bureaucracy. That said, it’s good to know how to handle organisation politics when it comes to creating content. It was good to be reminded of the complexities larger organisations face.
  • 23. Bobbi Mahlab and Chris Champion Day 2 and my head was already spinning. This case study had some useful tips about investing in content and creating membership communities.
  • 25. Joe Pulizzi & Jeff Bullas Great session about small business content marketing! Joe and Jeff were firing off one liners so fast it was hard to keep up on Twitter! This was definitely one of the more useful sessions for me.
  • 26. Joe Pulizzi & Jeff Bullas
  • 27. Chris McWilliams Triple M Sydney This presentation caused a little controversy on Twitter. Chris had a raw presentation style that didn’t sit too well with everyone in the audience. In any case, I did pick up some useful tips and ended up writing a blog post about getting creative after the conference.
  • 29. Kevin Cain Kevin’s content was great, if a bit dizzying. I workshop building content systems with my clients on a regular basis, so know only too well how hard it is for people to get their heads around building an effective content matrix. Slooooooow Dowwwwn Kev! We want to take it all in!
  • 31. Tim Washer – Day 2 Yet another brilliant talk about creativity and humour. Yes, we do tend to take this marketing stuff a bit too seriously sometimes! Thanks for the reminder to look at the funny side!
  • 32. Tim Washer – Day 2
  • 33. Mark Shaefer – Day 2 The last session I attended was again by Mark Shaefer. Be more human! It doesn’t get more simple does it?
  • 35. So in the end I left feeling like I had made lots of new friends. I went home resolved to change a few things about the way I run my content marketing consultancy, and with lots of fresh ideas for my blog and my clients’ content. There were people at this conference from many industries, including higher education, banking, law and health. It is encouraging to see that content marketing is starting to be taken seriously in Australia! I’m truly excited to be part of the revolution that’s changing the face of marketing! Bring on #CMWorld2015!
  • 36. More about #cmworld Sarah Mitchell: http://www.globalcopywriting.com/good-bad- ugly-content-marketing-world-sydney/ King Content: http://www.slideshare.net/King_Content/content-marketing- world-sydney-top-tweets-day-one-2014 Mahlab Media: http://www.slideshare.net/MahlabMedia/content-marketing- world-sydney-top-125-tweeted-takeaways John Cleese speech on creativity (this was referred to no less than 5 times throughout the conference): https://www.youtube.com/watch?v=AU5x1Ea7NjQ