3. Ekoten Fabrics
which is among the
biggest 500
industrial
corporations (ISO
500) declared by
Istanbul Chamber of
Industry every year
in Istanbul; is the biggest and the most prestigious knitted fabric manufacturer in
Turkey and in Europe and Turkey’s biggest knitwear fabric exporter.
4. Ekoten is one of the important suppliers of leading brands in the world such as
M&S, NEXT, BENETTON, MIROGLIO, DECATHLON; and the company continuously
invests in human in order for product development and for increasing the quality
and efficiency.
Benefiting from its wide range of production and R&D activities, Ekoten is
continuously developing new collections and fabrics for fashion. Additionally, it is
continuously making renovations about technical textiles and performance
fabrics. The company has grouped these products under 6 categories as
Standard, Fashion, Sportswear, Active, Medical and Work wear.
5. Along with Ekoten; Sun Tekstile which manufactures
casual and sports outwear from knitted and woven
fabrics, is also a part of Sun Group Companies. Sun
Tekstile, is a fully integrated ready wear production
company with its cutting/trimming, piece print,
embroidery facilities and sewing modules set up in line
with lean and agile production principles, using the latest
technology.
6. Sun Tekstile works with a modular structure both at production
and management levels; and has a monthly capacity of 500.000
pieces.
7.
Furthermore, Sun Tekstile sets out to create its own brand in 1997
and the first collection it created was the Jimmy Key collection.
Jimmy Key, which meets its customers through 25 five stores in
Turkey and at 70 shop in shops both at home and abroad, is trying
to offer a diversification in young wear right for the life style of its
target customers with its products and accessories.
THE BRAND STORY
9. TARGET CONSUMERS
As Jimmy Key
we are
targeting
consumers in
age between
20 to 35, who
are starting
their career
with a willing
to look cool
but
fashionable
by a casual
and city line
trend.
10. OUR STRENGTH
With our strong and
wide collection we are
grouping individuals
according their life
styles.
Jimmy Key has two
main collections. Spring
& Summer and Fall &
Winter. Besides we are
also supplying our sales
point with injection
within the seasons
according the demand
of our consumers.
11. Jimmy Key became
a desired brand
with 25 Stores and
about 70 points.
Growing rapidly,
we also started our
Ukraine business
with our own
Showroom,
Warehouse and
Stores in Kiev.
FIRST STEPS ABROAD
12.
Jimmy Key got a
big interest in the
Kiev Fashion Fair
with its trendy
collection in
September 2010.
JIMMY KEY KIEV FASHION SHOW
13. Jimmy Key also takes the advantage
of making slight ammendmends in
it’s international and trendy
collection for its foreign customers
according their local taste.
GLOCAL ( GLOBAL BUT LOCAL)
