Este documento apresenta uma proposta para a estruturação e conteúdos de um novo portal ALUMNI da Universidade do Porto, com base em referências nacionais e internacionais. Inclui uma análise das áreas atuais do portal ALUMNI UPORTO, uma proposta de estrutura e conteúdos futuros, e recomenda a criação de um novo website personalizado para este portal.
2. Referências Nacionais:
Estudo Prévio & Estruturação de Conteúdos do Portal ALUMNI UPORTO
U.Aveiro – www.ua.pt/alumni
U.Coimbra – www.uc.pt/antigos-estudantes
U.Minho – alumni.uminho.pt
IST – tecnico.ulisboa.pt/pt/alumni
U.Évora – www.alumni.uevora.pt
U.Algarve – alumni.ualg.pt/site
Nova SBE – benova.novasbe.pt
ISCTE – apoios.iscte-iul.pt
Católico Porto BS – www.catolicaportobusinessalumni.com
O melhor exemplo!
Bom exemplo!
3. Referências Internacionais:
World TOP Universities:
Oxford – www.alumni.ox.ac.uk
Cambridge – www.alumni.cam.ac.uk
Harvard – alumni.harvard.edu
Bristol – www.bristol.ac.uk/alumni
Lancaster – www.lancaster.ac.uk/alumni
Princeton – alumni.princeton.edu
Caltech – www.alumni.caltech.edu
Standford – alumni.stanford.edu
UCL – www.ucl.ac.uk/alumni
Imperial College London – www.imperial.ac.uk/alumni
MIT – alum.mit.edu
Estudo: Alumni Relations: Learning from the American Experience
Yale Alumni Association – www.aya.yale.edu
Miami University – www6.miami.edu/alumni
New York University – alumni.nyu.edu
Lehigh University Young ALUMNI – mylehigh.lehigh.edu
Estudo Prévio & Estruturação de Conteúdos do Portal ALUMNI UPORTO
11. Áreas atuais ALUMNI UPORTO:
Gabinete do Antigo Estudante da U.Porto
Formulário de atualização
Benefícios ALUMNI
Observatório do Emprego
Voluntariado na U.Porto
Loja U.Porto
HISTÓRIA:
ALUMNI Ilustres
Memórias em Imagens
Centenário.up.pt
Galeria de Retratos
Docentes e Estudantes da Academia Politécnica do Porto
Docentes e Estudantes da Academia Real de Marinha e Comércio da Cidade do
Porto
Docentes e Estudantes da Escola Médico-Cirúrgica do Porto
Docentes e Estudantes da Primeira Faculdade de Letras da Universidade do Porto
Reitores da Universidade do Porto
Momentos, Figuras e Património – Website U.Porto
Estudo Prévio & Estruturação de Conteúdos do Portal ALUMNI UPORTO
12. Imagem U.Porto
Recomendação: Estabelecer a maior ligação visual possível ao website institucional U.Porto.
Estudo Prévio & Estruturação de Conteúdos do Portal ALUMNI UPORTO
13. Futuro Portal ALUMNI:
Áreas Estruturais Imprescindíveis:
Atualização dos Dados
(CRM)
Contatos Eventos
Voluntariado/Colaboração Revista ALUMNI Benefícios
Mecenato & Doações
(Fundraising)
Loja da Universidade/
Merchandise
Linkedin
História Empregabilidade
Cursos/Formação
Contínua
Estudo Prévio & Estruturação de Conteúdos do Portal ALUMNI UPORTO
Desafios:
• Comunicar externamente
estes conteúdos.
• Seguir o exemplo da
estruturação dos melhores
exemplos internacionais.
14. Futuro Portal ALUMNI: Proposta de Estrutura I
Estudo Prévio & Estruturação de Conteúdos do Portal ALUMNI UPORTO
15. Futuro Portal ALUMNI: Proposta de Estrutura II
Estudo Prévio & Estruturação de Conteúdos do Portal ALUMNI UPORTO
16. Estudo Prévio & Estruturação de Conteúdos do Portal ALUMNI UPORTO
Futuro Portal ALUMNI: Solução Técnica
Recomendação:
Criar website personalizado.
Implementação do website deve ser feita com um Designer e um Web Developer
(especializado em Wordpress) ou uma Empresa especializada.
Entrega final do website à equipa de Comunicação/ALUMNI para a gestão dos conteúdos.
Equipa de Comunicação/ALUMNI e SPUP-TIC assume também gestão técnica futura.
Integração com o CRM ALUMNI com o apoio Stephead.
Exemplos idênticos:
Novo Website da U.Porto
Portal de Notícias da U.Porto
Portal Universidade Junior
E-Learning Café U.Porto
Desvantagens:
Custo
Vantagem:
Disponibilização mais rápida
Eficiência técnica.
Coerência técnica e visual com a marca U.Porto
Maior flexibilidade de atualização estrutural de conteúdos ou da arquitetura técnica.
17. Estudo Prévio & Estruturação de Conteúdos do Portal ALUMNI UPORTO
Futuro Portal ALUMNI: Solução Técnica
Alternativa menos recomendável:
Criar website baseado em templates Wordpress. utilizando os recursos internos da CI.
Integração com o CRM ALUMNI com o apoio Stephead.
Exemplos idênticos:
Website reitor.up.pt
Website international.up.pt
Website elearning.up.pt
Vantagens:
Custo menor
Desvantagens:
Disponibilização mais demorada.
Menor eficiência técnica
Menor coerência técnica e visual com a marca U.Porto
Menor flexibilidade, em caso de necessidade de alteração estrutural de conteúdos.
Risco de desatualização técnica rápida.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
“Tell them what you’re going to tell them”
Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation.
For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash.These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.