13. Case Study #1 - Maximizing the Use of the Contact Center Channel via Patient Adherence and Compliance Programs Top 10 Global Pharma Company Case Study: Q4, 2009
14. 03/02/10 Issue: (1) Are we using the contact center channel effectively, and (2) Are we prepared to support our current and future portfolio? Defined Strategy Channel Process $500,000 (~10% of annual budget) in program cost savings recovered and redirected toward improved program effectiveness and capabilities Outcome Resolution: Defined strategy and channel processes optimized brand use of contact center channel
15. Case Study #2 - Cross-Functional Governance and Global Contact Center Approach Medium Sized Global Pharma Company Case Study: Q1-Q4, 2009
16. 03/02/10 Resolution: Contact center governance and global contact center approach were developed with management to deliver company-wide advancements Governance Process Global Approach Outcome Improved regulatory compliance, decreased cost per call, advanced cross-functional, cross-company metrics and reporting Issue: (1) How can we improve cross-functional coordination, (2) How do we prepare the contact center organization to support our global growth?
17. Case Study #3 - Concept Design & Development and Full Implementation of Medical Information Contact Center Top 10 Global Pharma Company Case Study: Q1 & Q2, 2009
18. 03/02/10 Concept Generation Resolution: New Medical Information contact center was designed and implemented to deliver in-depth medical content with each customer interaction Outcome Develop & Implementation Medical Resources Wins President’s Award for Outstanding Achievement Issue: How do we increase the impact made by the Medical Resources on our customers when and how they want it?
19. Case Study #4 – Maximizing Contact Center (Inside) Sales to Cover Growing Product Mix and Customer Base Top 10 Global Pharma Company Case Study: Q1 2010
20. 03/02/10 Resolution: Develop new contact center (Inside) sales skills to deliver critical account coverage for pharma sales division Inside Sales Framework Targeted Approach Outcome Strategy Approved and Recommendation has Moved to Implementation Planning Issue:: In light of the changes to the product mix, how can the contact center (inside )sales team best support the overall sales performance of the division?