Learn how WD-40 used Central Desktop's document management tools to create a highly organized document management system and maintain brand consistency across each WD-40 product.

1. WD-40 SAVES TIME
WITH IMPROVED
DOCUMENT MANAGEMENT
About: WD-40 Company Solution: Improved Document Management with
WD-40 Company is a global consumer products company Central Desktop
dedicated to delivering unique, high-value and easy-to-use
solutions for a wide variety of maintenance needs of “doer” and Paige Perdue, Director of Digital Marketing, along with the help
“on-the-job” users by leveraging and building the brand fortress of WD-40’s digital marketing agency, Geary Interactive, managed
of the company. The company markets three multi-purpose the process of evaluating various file-sharing solutions. They
maintenance product brands – WD-40®, 3-IN-ONE® and BLUE began a very thorough search for a new tool including surveying
WORKS® – and eight homecare and cleaning product brands. WD-40 employees about which features they would most like
to see in the tool. After reviewing five different solutions, WD-
www.wd40company.com 40 selected Central Desktop for its robust feature set including
functionality such as search, thumbnail view, file preview and the
Challenge: Replacing a Legacy Custom Built Extranet ability to print files directly to a FedEx Office location.
WD-40 was previously using a custom built extranet to share After WD-40’s files were migrated into Central Desktop, the
files with its sales team. The extranet was available for the sales solution was rolled out to the entire company. Each of WD-
team to access and download sell sheets, program calendars, 40’s products was set up with its own branded workspace
product spec sheets and other marketing collateral. WD-40 had that housed information such as sales collateral, logos, market
been using the extranet for 6 years but began to find that it was research and press clippings in separate folders. Additionally,
quite dated with very limited functionality. WD-40 had a workspace for information not related to a specific
brand, as well as a general area with for forms, product claim
WD-40 considered switching to SharePoint because its support documentation, reports and a new product development
UK office used it, but ultimately decided that SharePoint area.
was too expensive and didn’t have a lot of the flexibility the
team required. WD-40 then decided to begin the process of Organizing WD-40’s files this way made it incredibly easy to
evaluating other tools to find a replacement for its custom built locate specific files. Paige estimates that using Central Desktop
extranet. allows employees to find a file at least twice as fast compared to
using WD-40’s previous extranet system. Going forward, WD-40
plans to gradually roll out additional Central Desktop features
that will help consolidate the company’s tools for maximum
efficiency.
“Using Central Desktop Big Wins
saves our marketing team
• Created a highly organized document
time because people can
management system for marketing materials
self-serve. They don’t have
to come to us to look for • Locating a file became twice as fast
files anymore” • Thumbnail view and file preview made it easier to
locate the correct file quickly
~ Paige Perdue, Director of • Branded workspaces for each WD-40 product
Digital Marketing helped maintain brand consistency
866-900-7646 | www.centraldesktop.com