You want more people to talk about you — but how do you create a word of mouth marketing campaign? In this popular webinar, you’ll learn how to energize your fans and generate positive word of mouth about your brand. We’re going to get specific here: Where to start, what to do, and how to make it successful. Guess what? It’s common-sense stuff that you can use the next day without a big budget. Isaac Garcia, collaboration expert and CEO of Central Desktop, will moderate a lively, interactive discussion with Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking.

1. WORD OF MOUTH
MARKETING
Andy
Sernovitz
Isaac
Garcia
Author|
Word
of
Mouth
Marke@ng
CEO
|
Central
Desktop

2. Andy Sernovitz

3. About Central Desktop
We
help
people
work
together
in
ways
they
never
imagined
possible.
• Founded
in
2005
• HQ
in
Los
Angeles,
CA
• 90
employees
• 535,000
users
globally
• Used
by
56%
of
the
Fortune
1000
• Award-­‐winning
cloud-­‐based
collabora@on
plaUorm
©2012
Central
Desktop

4. The problem we solve
Emails
Phone
Meetings
calls
FTP
©2012
Central
Desktop

5. We have thousands of customers…
©2012
Central
Desktop

6. Agenda
• Central
Desktop
in
Use
• Word
of
Mouth
Marke@ng
• Find
the
right
people
to
talk
about
you
(influencers
and
evangelists)
• Give
them
something
to
talk
about
(viral
content
and
buzz)
• Create
tools
to
make
it
easier
for
them
to
spread
the
word
(social
media
and
offline)
• Par@cipate
in
the
conversa@on
• Track
and
measure
the
results
• Q&A
• Streamline
project
requests
©2012
Central
Desktop

7. “I have a question”
• If
you
have
a
ques@on,
ask
it
in
the
ques@on
box.
• We
will
answer
ques@ons
aaer
Andy’s
presenta@on.
©2012
Central
Desktop

8. Word of
Mouth
Marketing
Andy Sernovitz

9. It’s not It’s
social SOCIAL
MEDIA media

10. HAPPINESS

11. Word of Mouth
Marketing is
Giving people a reason to
talk about YOUR stuff
Making it easier for that
conversation to take place

12. keep
the
love
alive

13. Word of Mouth
TOPICS
Portable
Repeatable
Emotional

14. 28,161!
690 !
+ 192!
-------!
29,043!
x 150!
-------!
4,356,450!

15. LOVE

16. You
Me
Us

17. Motivation 1:
You

19. Motivation 2:
Me
Smart Ego Fun

20. Motivation 3:
Us

22. HAPPINESS

23. “I have a question”
• If
you
have
a
ques@on,
ask
it
in
the
ques@on
box.
• Let’s
begin
the
open
ques@on
discussion.
©2012
Central
Desktop

24. CONTACT US.
WE DON’T BITE!
Andy
Sernovitz
wordofmouth.org
Isaac
Garcia
866.692.1649
centraldesktop.com
ceo@centraldesktop.com
©2012
Central
Desktop