When an new agent passes the state exam, there is a period of limbo while waiting for license to be activated. This is the perfect opportunity to set up online profiles that will enable even the newest real estate agent to be found online. Not only will they be found, but they will look like seasoned pros! In today’s world, there is less worse for business than not having a presence online. When being “googled” by prospective clients would you like to be found on several relevant sites with your real estate skill showcased or would you rather be a ghost that is nowhere to be seen? This course is designed to enable even the newest real estate agent to begin building an online reputation and presence that gives the perception that they are an expert in their field. Avoid the dreaded question; “how long have you been doing this” by building your online presence like a BOSS!!

1. New Agent Training
Online Marketing Set-Up

2. Purpose of this Course
When an new agent passes the state exam, there is a period of limbo
while waiting for license to be activated. This is the perfect opportunity to set
up online profiles that will enable even the newest real estate agent to be
found online. Not only will they be found, but they will look like seasoned pros!
In today’s world, there is less worse for business than not having a
presence online. When being “googled” by prospective clients would you like
to be found on several relevant sites with your real estate skill showcased or
would you rather be a ghost that is nowhere to be seen?
This course is designed to enable even the newest real estate agent to
begin building an online reputation and presence that gives the perception
that they are an expert in their field.
Avoid the dreaded question; “how long have you been doing this” by
building your online presence like a BOSS!!

3. Don’t Fall into Familiar
Behavioral Traps

4. Waiting for Business

5. Wasting Time Online

6. Waiting for Leads from
Magazine and Print Ads

7. Waiting for the Phone to Ring

8. Hanging Out With
Others Doing The Same Things

9. DREAMING OF…. RAVING FANS? SATISFIED CLIENTS?
MAKING A LOT OF MONEY??

10. YOU MUST DO WHAT OTHERS WON’T

11. CONTACTS= LEADS=PRESENTATIONS=CONTRACTS

12. FIND YOU

13. LIKE YOU

14. TRUST YOU

15. HIRE YOU

16. REFER YOU

17. Go Google Yourself

18. HOW WILL POTENTIAL CLIENTS FIND YOU
IF YOU CAN’T FIND YOURSELF???

19. SOCIAL MEDIA OBJECTIVES
• HELP POTENTIAL CLIENTS FIND YOU
• MAKE AN IMPRESSION SO THAT THEY LIKE YOU ENOUGH TO REACH
OUT TO YOU
• INSTILL TRUST SO THAT THEY WILL FEEL CONFIDENT IN HIRING YOU
• AMAZE THEM WITH AWESOME MARKETING PROWESS AND
SUPERIOR SALES ABILITY SO THEY WILL TALK ABOUT YOU

20. Facebook

21. Facebook Rules for Success
Why? Will show up in search engine. People will find, like and trust you
• DO NOT USE A DIFFERENT PAGE FOR BUSINESS
• YOU CAN BUILD A “BUSINESS PAGE” BUT EXPECT LITTLE RESULTS
• ADD BUSINESS TO YOUR ABOUT SECTION IN YOUR PROFILE
• REPLACE COVER PHOTO WITH BUSINESS LOGO OR RELATED PHOTO
• SANITIZE YOUR EXISTING PAGE (Should be rated PG13)
• BE THE PERSON ANYONE WOULD HIRE
• DON’T BE DIVISIVE (Stay politically neutral and don’t be religious zealot)
• ADD NEW FRIENDS DAILY
• ENGAGE WITH DIFFERENT PEOPLE DAILY BY “LIKING AND COMMENTING”
• POST OFTEN ABOUT REAL LIFE LESS OFTEN ABOUT BUSINESS
• POST VIDEOS AND BLOG POSTS
• BE POSITIVE, INSPIRATIONAL, FUNNY

22. Linked in

23. Linked-in Rules For Success
Why? Will show up in search engine. People will find, like and trust you
• CREATE A PROFESSIONAL PROFILE
• COMPLETE RESUME
• ADD AREAS OF EXPERTISE
• INVITE ALL OF YOUR CONTACTS TO CONNECT
• ASK FOR RECOMMENDATIONS
• JOIN RELEVANT GROUPS
• SAVE URL AND SHARE WITH PROSPECTS

24. Twitter

25. Twitter Rules for Success
Why? Will show up in search engine. People will find, like and trust you
• LINK TWITTER TO YOUR FACEBOOK PROFILE
• USE HASHTAGS (#) WHEN POSTING (EXAMPLE #realestate)
• FIND LEADS USING TWITTER SEARCH FEATURE – ex: “MOVING TO SAN
ANTONIO”

26. YOU TUBE

27. YOU TUBE RULES FOR SUCCESS
Why? Will show up in search engine. People will find, like and trust you. You will
stand out from the crowd. Video is KING on the internet and in Search engines.
• CREATE PROFILE WITH ALL OF YOUR BUSINESS INFO
• SHOOT AND UPLOAD A 30 SECOND PROMO OF YOURSELF
• SHARE YOUR VIDEO ON FACEBOOK AND TWITTER
• SHOOT AND UPLOAD VIDEOS OF EVERY LISTING, FORECLOSURES,
INVESTMENT OPPORTUNITIES, ETC
• ASK LENDER TO SHOOT MORTGAGE UPDATES
• ASK LOCAL SMALL BUSINESS OWNERS TO TALK ABOUT THEIR BIZ
• SHARE AND EMBED ALL VIDEOS ON SOCIAL MEDIA SITES AND BLOG

28. MAKE VIDEOS WITH YOUR SMARTPHONE

29. Use your Smartphone For Videos
Why? Easy accessibility and easy to use. No excuses.
• KEEP IT SIMPLE – PEOPLE WANT TO SEE THE REAL DEAL
• SHOOT AND SHARE VIDEO OFTEN AND “ON THE FLY”
• USE EDITING SOFTWARE LIKE VIDEOLICIOUS
• USE CLOUD BASED SHARING APP LIKE DROPBOX

30. ACTIVE RAIN

31. ONLINE REVIEWS
• Whether you like them or not, online rating Web sites are a
reality for today's real estate professionals. Those sites, in
addition to Facebook and other social media outlets, create a
powerful tool for spreading the word about you and your
services. But to do it right, you need your customers' help.
• The advent of social media has brought on the era of the
educated real estate consumer. These days, customers go
online not only to look at property listings, but also to
research your experience, qualifications, and attitude. If you
handle it right, the trend could present a major opportunity.
SOURCE: http://realtormag.realtor.org/sales-and-marketing/sales-coach/article/2009/06/9-ways-get-glowing-online-reviews

32. Active Rain
WHY? Shows high position on search engines
• NETWORK WITH OTHER REAL ESTATE PROS ACROSS THE COUNTRY
• COMPLETE PROFILE WITH ALL AREAS OF EXPERTISE
• USE THE FREE ACTIVE RAIN BLOG PLATFORM TO EXPRESS THOUGHTS

33. • Create business profile
• Ask for reviews
Yelp! Is the # 1
consumer
review site.

34. Socialbios will push reviews to realtor.com and other social media platforms.

35. EXAMPLE OF SOCIALBIOS REVIEEW

36. Trulia and Trulia voices will help you be found
on search engines and interact with clients.

37. Zillow is the # 1 real estate site in the world. When
people find you here you will look like THE PRO!!

38. EXAMPLE OF ZILLOW SUCCESS
Glenn is a Success Story of this training
As you see he has 20 great reviews
And consistently generates leads from
Be recommended on Zillow!!

39. BLOGGING FOR LEADS AND MARKET
DOMINATION

40. Don’t be afraid of the Blog!
• The goal is to attract readers who are looking for someone just like you to
help them buy or sell real estate in a specific geographic area
• The whole point of having the blog is to demonstrate to prospective
clients that you are knowledgeable, and to build trust…..which isn’t easy
over the Internet.
• Blog posts do not need to be lengthy or wordy, and there is no perfect
length.
• If you can type a sentence, you create a blog post.
• Be patient and keep posting consistent content with the right keywords
and you will set yourself up as THE expert in your area. That is where the
leads come in!!

41. FREE BLOGGING PLATFORMS

42. BLOGGER IS OWNED BY GOOGLE

43. Start a Blog with Blogger.com
• Recommended because Google owns so SEO is high
• Easy to use. User-friendly
• Several template will give appearance of website
• Create as many blogs as you want for FREE
• Don’t be afraid. Just start writing
• Consistent Provide Fresh Content
• Get ideas from everyday events, other agents, other blogs, articles, etc
• Focus on your target market
• Will give perception that you the expert in your area
• Can integrate Blog with video and other social media for a well-rounded
marketing program.

44. Conclusion
Whether you are a brand new agent or a seasoned veteran, you should not
neglect to build your online presence. New agents should take advantage of
the time they have before they really start prospecting to perform the tasked
covered here.
This course is a pre-requisite for classes to come next in the series:
Video Marketing
Hyper-local Farming
How to Create and Maintain and Lead Generating Blog
Integrating Technology and Old-School Marketing
Craigslist and Online Classified Lead Generation
Never pay for Virtual Tours
Becoming “Realtor Famous”