As a Digital agency we have worked on launching products & services both large and small. This presentation outlines social media campaigns, lead generation campaigns and several creative campaigns designed by Phonethics for its clients.

1. Phonethics

2. Phonethics
Short Introduction
• Set up in 2006
• 25 people team
• Office in Mumbai
Full Service Digital Agency
Digital Strategy, Creative & Creative use of Technology

3. In the following slides we have answered 4 questions
that will help you understand our Abilities & our Approach
Q1 : What does Phonethics do?
Q2 : How can Phonethics help me win ‘Social’ ?
Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries
Q4 : so how do I start? What’s the process?

4. 4 questions that will help you understand our Abilities & our Approach
Q1 : What does Phonethics do?
Q2 : How can Phonethics help me win ‘Social’ ?
Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries
Q4 : so how do I start? What’s the process?

5. Q1 What does Phonethics do?
*If its Digital, we do it**. Every pixel, screen & whatever comes next.
**Creative. Strategy. Technology. Media Buying. Social Media. Videos. Lead Generation. Emailers. We even fix our clients’ printers if needed.
PHONETHICS IS A
FULL – SERVICE*
DIGITAL AGENCY.
Design & Communication Strategy are at the core of all our service offerings.
We help our clients achieve their objectives by mapping action points to a meticulously
planned Activity Calendar.

6. Phonethics is the Digital Agency for -
Electronics Shopping Mall
FMCG
Online Food Delivery Service Online Jewelry Store Market place for handmade handicrafts
Renewable Energy Modular Furniture

7. As a Full Service Agency, we create a Communication Framework for our
clients that spans every aspect of Digital Marketing

8. Q1 : What does Phonethics do?
Q2 : How can Phonethics help me win ‘Social’ ?
Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries
Q4 : so how do I start? What’s the process?
4 questions that will help you understand our Abilities & our Approach

9. Q2. How can Phonethics help me win ‘Social’ ?
By producing content that helps these conversations thrive
& Strategically Placing a desired call to action in these conversations
By Creating Social Objects that appeal to this audience & will Foster Conversations
By Identifying role & Purpose of individual Social Media platforms in your Brand’s Scheme of things
By Analysing the Audience on the Chosen Social Platforms & creating Personas
Over the Long term we Build & Nurture social media communities where you can listen to your Customers &
respond.

10. Here are few Clients who are Winning Social Media with Us.
Campaign trended nationally for 3 days
consecutively
Campaign trended nationally for all 4 days
on twitter. Long term social media property
created & promoted in 2013 & 2014 Diwali
Women’s Day campaign on facebook
reached over 3,00,000 families on Kerala,
Karnataka & Tamil Nadu & Garnered
hundreds of heartfelt entries.

11. Q1 : What does Phonethics do?
Q2 : How can Phonethics help me win ‘Social’ ?
Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries
Q4 : so how do I start? What’s the process?
4 questions that will help you understand our Abilities & our Approach

12. Q3. What about sales? I want leads, calls, walk-ins and a LOT of enquiries
• Identify the most cost efficient
media platforms to reach the
desired target audience.
• Analyse audience behaviour
• Create Highly Targeted Campaigns
• Optimise campaign Performance
based on analytics.
• Create Internal Return on
Investment (ROI) targets.
No of orders
85%
Of Total Enquires
Came From
Digital Platforms
Managed* by
Phonethics
70%
Conversion rate
5.5%
Before
11.5%
After
Cost per Lead
85%

13. Creative for use on different media platforms

14. Media Buying campaigns On Social media platforms

15. Media Buying campaigns using Search & other PPC (pay per click) platforms

16. Lead generation campaigns using Search & other PPC (pay per click) media buying platforms

17. Q1 : What does Phonethics do?
Q2 : How can Phonethics help me win ‘Social’ ?
Q3 : What about sales? I want leads, calls, walk-ins and a LOT of enquiries
Q4 : So, how do I start? What’s the process?
4 questions that will help you understand our Abilities & our Approach

18. Q4. How do we start? What’s the process?
All client engagements begin with a workshop.
• We share digital tactics with the client team
• The outcome of this workshop is to share digital skills with the client teams & agree on
objectives for a planned period
• The Phonethics team then works on the ‘calendar of activities’ which will help achieve said
objectives
• We use on our computers & mobile phones to track & manage execution of the
‘calendar of activities’

19. CREATIVE PORTFOLIO

20. Client : Digisol, 2014 We help our Clients Stay Relevant & Current

21. Client : RailTiffin.com, 2015 Copy that speaks to the client’s audience

22. Client : Digisol, Janmashtami
Client : www.ditijewellery.com, karva chauth
Adding a ‘social’ twist to Indian festivals

23. Adding a ‘social’ twist to Indian festivals with a social campaignAdding a ‘social’ twist to Indian festivals

24. Adding a ‘social’ twist to Indian festivals, Client: DigisolAdding a ‘social’ twist to Indian festivals, Client: Railtiffin.com

25. Client : Digisol, 2015Client : Digisol, 2015

26. Client : INCOCU, 2015Client : Digisol, 2015

27. Client : Sunrich, 2015
Women’s day campaign, 8th March, 2015
Client : Inorbit Malls, 2o14
The ‘IN Inorbit’ App’ promotion

28. We love videos
& produce animation as well as live action content.
See http://phonethics.in/videos/ for more..
Client : DSP BlackRock MF Client : DHL Client : NIIT

29. Game for Digital Comics?
Unreleased
Client : Skoda Yeti
http://phonethics.in/portfolio/digital-content-storytelling/
Comic series
Client : Cadbury Bournville
http://phonethics.in/portfolio/digital-content-storytelling/

30. & by the way Phonethics has also….
Created the World’s First Online Dance School with Madhuri Dixit
Been the only Indian Digital Agency to be shortlisted at the Cannes2012
Won at IDMA awards 2013 for the best mobile app
Produced and directed Indian First feature feature film to be released on
Mobile phones
Featured in many case studies from Indian digital media to Harvard.
Mashed up Bollywood with Facebook & helped create India’s first
Bollywood Movie auditioned on Facebook

31. Thank you!
To start a business relationship with Phonethics Contact:
Kishor Shahri
kishor@phonethics.in
8452000474

32. Phonethics