From audience feedback via questionnaires and interviews, the document's author learned that their target audience's preferences included music video viewing habits based on age, ethnicity, gender and music genres. Conducting research into the target audience helped the author understand what elements to include in their own music video product to appeal to that audience. Receiving feedback also allowed the author to improve their product by making changes before finalizing the version based on how small alterations could significantly impact the overall quality.
2. Initially we conducted a questionnaire to establish who are
target audience were; their age, ethnicity and gender. We also
wanted to find out how often people watch music videos, how
they watch them and what type of music they like. This helped
us to understand exactly who are target audience are and what
types of things they like.
After conducting questionnaires, I conducted an interview with a
member of our target audience. This gave me the opportunity to
gain a more in depth understanding of the target audiences likes
and dislikes. It also allowed me ask some questions on what they
think is interesting in a music video and what things they like to
see.
3. It was really important to conduct
this research into the target audience
because it let us know what we
should include in our own product in
order to appeal to our target
audience.
Receiving feedback from the
audience was also important as it
allowed us to make changes to the
products before releasing a final
version. This helped because we
ourselves got to see how small
changes could make a big
difference to the overall product.
