1. Textual Analysis of Music Videos
I have chosen to analyse the video for Shank and Big Foot’s song, Sweet
like chocolate. The music comes from the garage genre and was a big
hit for the duo in the late 90’s. In general garage music videos often
feature performance from the artists, on the other hand this video
does not follow the conventions of the genre.

2. The video for Shank and Big Foot’s sweet like chocolate, is set
in a fantasy chocolate world where everything and everyone is
made of chocolate. This setting amplifies both the title and
lyrics of the song and this is the main way that the lyrics are
illustrated in the video.

3. oooooh Sweet like chocolate Trust is the lock is the key
You are warm like the rays
of the sun
You bring me so much joy
Another way in which the lyrics are illustrated in the video is
through the cartoon character who represents the artist. The
character sings the lyrics throughout the video and also uses
some dance moves to illustrated the lyrics.

4. There is a clear relationship between the music and the visuals in the sweet like
chocolate video. Throughout the video it cuts between shots in time with the
music.
At the very
beginning of the
music video, the
chocolate man takes
footsteps in time
with the beat and
the shots are also
cut to match the
music
The chocolate
van is
The chocolate introduced as
men dancing the beat starts
with the music to change as
the music
speeds up so
does the van.

5. The music video for Shank and Big Foots sweet like chocolate is very unique
and different to a conventional music video. The video is in a fantasy
chocolate world and does not feature the artist. The video is completely
concept based and does not follow a narrative. Overall i think that the
video is effective as it would attract a large audience because it is different
to any other music video.