1. How to Have a Mobile App
at All Your Events
FEBRUARY 12TH, 2014

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3. Agenda
Panelist Introductions
Challenges of Mobile-Enabling Events
Benefits of Mobile
The Solution
Driving Attendee Adoption & Engagement
Collecting Feedback & Reporting
Case Study Certain Mobile Overview
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4. Presented By:
Gina Isaacs
Product Marketing
Sara Bachmann
Brad Neumann
Marketing Specialist Solutions Architect
Annette Barron
President
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5. Are you currently using a
mobile app at your events?
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6. Do all of your events include a
mobile event app?
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7. What have been your challenges
with including a mobile app
in the past?
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8. What are the challenges of mobile-enabling
your events?
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9. What are the challenges of mobile-enabling
your events?
Budget
Time
Quantifying Gain
Know-How
Risk
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10. What are the benefits of having a mobile
event app?
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11. What are the benefits of having a mobile
event app?
Better Attendee Experience
Engagement & Networking
Surveys & Feedback
Instant Updates
Secure & Green
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12. Question: Despite the challenges, how
do you have an app at every event?
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13. Answer: Web-Based Mobile Apps
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14. Answer: Web-Based Mobile Apps
Cost-Effective
No Downloads
Works On
All Devices
Part of Your Registration
Platform
Simple URL
Low-Risk
Real-time
Updates
No App-Store
Approval
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15. Tips For Success
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16. Tips For Success
1. Drive Adoption
2. Increase Engagement
3. Measure, React, Repeat
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17. How do you get attendees to actually use the
event app?
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18. How do you get attendees to actually use the
event app?
• Posted QR Codes
• Mobile App Station
• No Printed Agendas
• Incentives
• Registration Staff
• Pre-Event Marketing
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19. How can you increase attendee engagement &
event success using the app?
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20. How can you increase attendee engagement &
event success using the app?
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Social Media Integrations
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Surveys and Feedback
•
Announcements &
Important Updates
1-to-1 Meetings &
Facilitated Networking
Personal Agenda
Management
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21. How can you leverage mobile to collect
feedback and analytics from your event?
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22. How can you leverage mobile to collect
feedback and analytics from your event?
• Surveys
• Feedback
• Google Analytics
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23. Happy Attendees
Successful Event
Impressed Executive
Sponsors
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24. Case Study
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25. Certain Mobile
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26. Certain Mobile
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28. Next Steps: Discover how mobile fits into
your entire engagement strategy
Download Free White Paper:
http://j.mp/MobileEngage
More Info:
Gina Isaacs
gisaacs@certain.com
+1 (415) 345.2764
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