1. Welcome to Silicon Valley =)

2. Business model innovation Prepared for TechBA by: Dariana Urrutia - ITAM Armando Maldonado - ITAM Ximena Venegas – CIMA CI Abel Hurtado - CIMA CI César Salazar – CIMA CI January 26 th , 2008

5. Timeout, please! Are you into the IT business? Join Tikkia now! http://www.tikkia.com

6. Let’s start with a Big Question.

7. If you build it, will they come?

8. Probably not.

9. Even if they come, will you get to fill your pockets?

10. So, what’s to do?

11. Business model innovation!!!

12. What is a business model?

13. Answer #0 (bonus)

14. Answer #1 A business model is nothing else than a representation of how an organization makes (or intends to make) money. “

15. Answer #2 A business model is the simplest path to understand how to profit from a market opportunity. “

16. Answer #3 The business model is the core of the business plan and any other strategic document. “

17. What is a business model? It’s not… … a mission statement … a revenue model … a value proposition … a strategic plan … a business plan x

18. Let’s start with Alex’s example Vs.

19. Let’s start with Alex’s example

20. Let’s make it simple

21. WHAT? The canvas – A blank space

22. WHO? WHAT? The canvas – A blank space

23. HOW? WHO? WHAT? The canvas – A blank space

24. HOW? WHO? WHAT? The canvas – A blank space

25. Then, the building blocks

26. Key activities Key resources Partner network Client segments Distribution channels Client relationships Value proposition Cost structure Revenue streams The 9 building blocks of the BM

27. Work in progress

28. The 9 building blocks Internal External Design Insight Key activities Key resources Partner network Client segments Distribution channels Client relationships Value proposition Cost structure Revenue streams

29. Magic triangle #2 – Who? Client segments Value proposition Revenue streams Distribution channels Client relationships

30. Key activities Value proposition Cost structure Magic triangle 1 – How? Key resources Partner network

31. The butterfly Go to video

32. Business model framework Key activities Value proposition Cost structure Key resources Partner network Client segments Revenue streams Distribution channels Client relationships

33. Remember: The business model should be CONSISTENT

34. HOW? WHO? WHAT? The canvas – Not so blank!

35. Exploring the WHO?

36. Client segments a.k.a. The Market

38. Organizing the ideas

40. Is that it? Short answer: YES

41. Is that it? Long aswer: NO, this is just the beginning

42. Next steps? 1. Webinar with Dr. Maldonado in one month. 2. 12 weeks of learning how to feed the butterfly. 3. Feed the butterfly!!!

43. As a conclusion… 1. Focus on the market. 2. Find the businss opportunityt through the model. 3. Then, stick to an action plan.

44. No business model? No business model = No business at all

45. Tough, tougher, toughest

46. Give it a try! Access to templates and book chunks http://business-model-design.blogspot.com/ Access to slideshows http://www.slideshare.net/Alex.Osterwalder

47. Business model innovation Presentador: César Salazar – Director de CIMA Labs/Tikkia http://www.tikkia.com/cesarsalazar http://www.twitter.com/cesarsalazar January 26 th , 2008