3. Set of technologies, processes and solutions that allow
corporations to obtain a better understanding of their business
context.
Productivity
BI Costs
Uncertainity
Transparency
Complexity
Agility
Obsolescence
Innovation
CPM
E2.0 BPM
4. Goals Budget
Marketing
Market Assesment
Deal identification
Sales
Brand
Development Leads qualification
Hand-off
Ad&Promotions Sales closure
Lead Advocacy Account
Development
Achievements Profit & Loss
5.
6. CPM Gobernance
Department
Analytical
IT Reporting
Heroes
1 Thruth, N Displays
9. ā¢ Measure ROI !!!
ā¢ Combine big initiatives with small actions
of quick implementation
CPM ā¢ Better not delivering transactional grain to
executivesā¦ look for proper aggregations.
10.
11.
12. $?
Genis Roca. TEDxGalicia
āā¦ any product pushed by digital
pressure should be redesigned as a
serviceā
http://www.youtube.com/watch?feature=player_detailpage&v=kMXZbDT5vm0#t=845s
13. āIf you canāt measure you canāt manageā
āJoin to winā
āRead the expertsā
āSame language same goalsā CPM
āAttach a GPS to your strategyā
āTruth is outside thereā¦.ā
People
āMeasure your transformation in advanceā