The document discusses various mobile marketing strategies such as text message marketing, mobile microsites, and mobile apps. It then provides examples of campaigns that used custom QR codes and SMS links to drive mobile traffic to promotional sites, received over 2.9 million mobile votes, and gathered 4,200 unique mobile submissions in one week, setting records for the campaigns. The strategies helped engage users and increase participation through their mobile devices.

1. Est. 1989

2. CTIA.org 2012

3.  Text Message Marketing
 Mobile Microsites
 Custom QR Codes
 Mobile Apps

5. PEW 2012

10. Custom QR Code and SMS entry to promotional mobile micro site

11. http://money.cnn.com/galleries/2011/technology/1111/gallery.23_coolest_qr_codes.fortune/index.html

13. Content
10 Nominees
Facebook Connect or Email Verification
Mobile CAPTCHA and Hosting Security
Voting Limitations (10 Per Day)
Results
Over 2.9 Million MOBILE Votes!
Record setting votes for campaign history!

14. Content
Secured Hosting
Mobile Submission Form
Facebook Availability
Results
4,200 Unique Submissions in 1 Week