Here are 13 tips to price better for software developers.

1. 13 Tweets
About Pricing
WordCamp Miami 2014
Chris Lema

2. Want to earn the most
per hour? !
Specialize.
@chrislema #wcmia
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3. You’ll profit best when
people know how &
when to hire you. !
@chrislema #wcmia
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4. Setting your rate? !
Assume 50-75%
utilization.
@chrislema #wcmia
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5. Don’t know what you
can charge? Ask
them their budget!
@chrislema #wcmia
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6. Your client wants you to
ballpark cost? Never
estimate the unknown.
@chrislema #wcmia
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7. Consistently setting
& hitting goals helps
you charge more.
@chrislema #wcmia
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8. People like options.
Give them 2 or 3,
instead of 1.!
@chrislema #wcmia
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9. Your client wants to
pay less? !
Trade-off scope.
@chrislema #wcmia
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10. Your client can’t make
scope trade-offs? !
Get creative!
@chrislema #wcmia
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11. When you discount, you
train customers to expect
discounts. Don’t do it.
@chrislema #wcmia
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12. There’s a trick for
raising rates w/old
customers. Talk to:!
@chrislema #wcmia
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13. Don’t answer non-
questions. !
You’ll get rich.!
@chrislema #wcmia
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14. Too nervous to price
yourself higher?
Network like crazy. !
@chrislema #wcmia
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15. Hi, I’m Chris Lema
You can find/follow me on
twitter here: @chrislema
and I blog at chrislema.com