Product Marketing Mistakes

•

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Here are five product marketing mistakes you don't have to make - my talk at Squares Conference 2016.

@CHRISLEMA
FIVE PRODUCT MARKETING
MISTAKES YOU DON’T
HAVE TO MAKE.

@CHRISLEMA
STOP WAITING TO START YOUR
MARKETING UNTIL AFTER
YOUR PRODUCT LAUNCH.

@CHRISLEMA
STOP INSIDE OUT MARKETING.
BLOGS AREN’T RELEASE NOTES.
LEARN TO TELL STORIES.

@CHRISLEMA
STOP TREATING EVERYONE LIKE
THEY’RE THE SAME.
START SEGMENTATION RIGHT AWAY.

@CHRISLEMA
STOP PUSHING FOR THE CLOSE.
EMBRACE THE BUYER’S JOURNEY.
CREATE A VARIETYOF CONTENT.

@CHRISLEMA
STOP TRYING TO BE CREATIVE.
INSTEAD, LEARN TO MIRROR
THE LANGUAGE OFYOUR PROSPECTS.

CHRIS LEMA
CHRISLEMA.COM

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Product Marketing Mistakes

1. @CHRISLEMA FIVE PRODUCT MARKETING MISTAKES YOU DON’T HAVE TO MAKE.

2. @CHRISLEMA STOP WAITING TO START YOUR MARKETING UNTIL AFTER YOUR PRODUCT LAUNCH.

3. @CHRISLEMA STOP INSIDE OUT MARKETING. BLOGS AREN’T RELEASE NOTES. LEARN TO TELL STORIES.

4. @CHRISLEMA STOP TREATING EVERYONE LIKE THEY’RE THE SAME. START SEGMENTATION RIGHT AWAY.

5. @CHRISLEMA STOP PUSHING FOR THE CLOSE. EMBRACE THE BUYER’S JOURNEY. CREATE A VARIETYOF CONTENT.

6. @CHRISLEMA STOP TRYING TO BE CREATIVE. INSTEAD, LEARN TO MIRROR THE LANGUAGE OFYOUR PROSPECTS.

7. CHRIS LEMA CHRISLEMA.COM