The document analyzes trends in the New Zealand fitness industry in 2009 and provides recommendations for Fit 'n' Well Australia's expansion into New Zealand. It finds that the industry has fluctuated but shows promise that year. The main competition originated in the 1980s and does $100 million annually. Offering lower prices could increase customer base and profits. Expanding to New Zealand would begin Fit 'n' Well's process of globalization. Advertising before opening and featuring a celebrity could attract younger customers, while special programs could attract older customers. Researching competitors' prices allows undercutting with better deals. Overall, 2009 seems ideal for Fit 'n' Well's expansion.

1. Analysis of the New Zealand Fitness Industry June ‘09 By Cherelle Fruean Prestege Investments

11. OVERALL My research has shown that this year (2009) would be ideal for Fit ‘ n’ Well to branch out into the New Zealand fitness industry.