More Related Content
Similar to Npd plan presentation
Similar to Npd plan presentation (20)
Npd plan presentation
- 3. good design can change a business -currently the goal of the pureh2o company
- 4. more than just a beautiful item -quatreau must create a user experience
- 6. great design has user benefits not features -great design provides a reason to own it
- 7. it doesn’t make the user think -great design is instinctive =( =) requires thought
- 8. it creates an emotional attachment -it is this attachment that makes iconic design
- 9. Great design is process driven -this is the role of the NPD strategy document
- 13. brand is how customers feel about you -the wrong design can devalue a brand
- 14. branding is not just putting your name on something -no visual identity to our product range as it stands, part of the aim of the NPD plan
- 17. From this you produce a design theme -this is a set of resources a design is built from