More Related Content
Similar to Cause-Related Marketing
Similar to Cause-Related Marketing (20)
Cause-Related Marketing
- 3. PROFIT-MAKING COMPANY ADVANCECAUSE
&
NON-PROFIT ORGANIZATION
&SALES
INCREASE
1. CAUSE-RELATED MARKETING
- 19. RESOURCES
http://www.inc.com/articles/2000/03/17876.html
http://www2.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-30-2004/0002262162&EDATE=
http://ww5.komen.org/AboutUs/AboutUs.html
http://yoplait.com/save-lids-save-lives/
http://www.slideshare.net/valentine547/payless-shoes-case-study
http://www.collectivebrands.com/collective-responsibility/people/our-community
http://www.hispanicprwire.com/print.php?l=in&id=4917
http://nonprofit.about.com/od/fundraising/a/causemarketing.htm
http://online.wsj.com/article/SB10001424052748703512404576209140495600916.html
http://www.msnbc.msn.com/id/21272004/ns/business-us_business/t/pink-october-blame-cause-marketing/#.TowC3HOs9e5
http://4thecausemarketing.com/?page_id=48
Swann, Patricia. Cases in Public Relations Management. New York: Routledge 2010.
Wilcox, Dennis. Public Relations: Strategies and Tactics. Boston: Allyn & Bacon, 2010.
Editor's Notes
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n