23. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES,
YOU CAN REACH YOUR CUSTOMERS
WHENEVER YOU WANT, WHEREVER THEY ARE!
24. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES,
YOU CAN REACH YOUR CUSTOMERS
WHENEVER YOU WANT, WHEREVER THEY ARE!
25. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES,
YOU CAN REACH YOUR CUSTOMERS
WHENEVER YOU WANT, WHEREVER THEY ARE!
26. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES,
YOU CAN REACH YOUR CUSTOMERS
WHENEVER YOU WANT, WHEREVER THEY ARE!
27. MOBILE MARKET CREATOR’S GEO-TARGETING CAPABILITIES,
YOU CAN REACH YOUR CUSTOMERS
WHENEVER YOU WANT, WHEREVER THEY ARE!
Mobile Market Creator Inc.
28.
29. ADVERTISING SHIFT
2009 CHANGE IN AD SPENDING
Selected Categories 2009 versus 2008
-25% REGIONAL CABLE TV
-23% NEWSPAPERS
-20% BROADCAST TV
-19% RADIO
-18% MAGAZINES
3% SATALLITE RADIO
7% ONLINE SEARCH
9% MOBILE ADS
45+ is the fastest growing
demographic for text messengers.
30. ADVERTISING SHIFT
2009 CHANGE IN AD SPENDING
Selected Categories 2009 versus 2008
-25% REGIONAL CABLE TV
-23% NEWSPAPERS
-20% BROADCAST TV
-19% RADIO
-18% MAGAZINES
3% SATALLITE RADIO
7% ONLINE SEARCH
9% MOBILE ADS
45+ is the fastest growing
demographic for text messengers.
31. ADVERTISING SHIFT
2009 CHANGE IN AD SPENDING
Selected Categories 2009 versus 2008
-25% REGIONAL CABLE TV
-23% NEWSPAPERS
-20% BROADCAST TV
-19% RADIO
-18% MAGAZINES
3% SATALLITE RADIO
7% ONLINE SEARCH
9% MOBILE ADS
45+ is the fastest growing
demographic for text messengers.
51. I PAY T O D E LIV E R M Y
M E SS A G E T O M Y C LIE N T S.
D O T H E Y R E A D T H E M?
B e st-In- C la ss utiliz a tio n of m o bile pro d u c e ov er
6.5 tim e s th e R OI c o m p are d with oth er m ark e tin g m e diu m.
C o m p aris o n of M ark e tin g R e a d-R a t e s
5% EMAIL CAMPAIGNS
1.50% DIRECT MAIL
.25% PRINT ADVERTISING 97%
97% MOBILE MARKETING
Inform a tio n a n d pre s e nt a tio n un d er w ritt e n by:
52. I PAY T O D E LIV E R M Y
M E SS A G E T O M Y C LIE N T S.
D O T H E Y R E A D T H E M?
B e st-In- C la ss utiliz a tio n of m o bile pro d u c e ov er
6.5 tim e s th e R OI c o m p are d with oth er m ark e tin g m e diu m.
C o m p aris o n of M ark e tin g R e a d-R a t e s
5% EMAIL CAMPAIGNS
1.50% DIRECT MAIL
.25% PRINT ADVERTISING 97%
97% MOBILE MARKETING
Inform a tio n a n d pre s e nt a tio n un d er w ritt e n by:
53. I PAY T O D E LIV E R M Y
M E SS A G E T O M Y C LIE N T S.
D O T H E Y R E A D T H E M?
B e st-In- C la ss utiliz a tio n of m o bile pro d u c e ov er
6.5 tim e s th e R OI c o m p are d with oth er m ark e tin g m e diu m.
C o m p aris o n of M ark e tin g R e a d-R a t e s
5% EMAIL CAMPAIGNS
1.50% DIRECT MAIL
.25% PRINT ADVERTISING 97%
97% MOBILE MARKETING
Inform a tio n a n d pre s e nt a tio n un d er w ritt e n by:
54.
55. COMPARING
DELIVERY
METHODS
Print Flyers $0.13/piece
Door Hangers $0.22/piece TEXTING:
Coupon Inserts $0.04/piece
Direct
Relevant
Newspaper (1/4 Page Ad) $500.00/week
Timely
Newspaper (Business Classified) $60.00/week
Direct Mail $0.35/piece
Text Message $0.11/text
56. COMPARING
DELIVERY
METHODS
Print Flyers $0.13/piece
Door Hangers $0.22/piece TEXTING:
Coupon Inserts $0.04/piece
Direct
Relevant
Newspaper (1/4 Page Ad) $500.00/week
Timely
Newspaper (Business Classified) $60.00/week
Direct Mail $0.35/piece
Text Message $0.11/text
57. COMPARING
DELIVERY
METHODS
Print Flyers $0.13/piece
Door Hangers $0.22/piece TEXTING:
Coupon Inserts $0.04/piece
Direct
Relevant
Newspaper (1/4 Page Ad) $500.00/week
Timely
Newspaper (Business Classified) $60.00/week
Direct Mail $0.35/piece
Text Message $0.11/text
58. COMPARING
DELIVERY
METHODS
Print Flyers $0.13/piece
Door Hangers $0.22/piece TEXTING:
Coupon Inserts $0.04/piece
Direct
Relevant
Newspaper (1/4 Page Ad) $500.00/week
Timely
Newspaper (Business Classified) $60.00/week
Direct Mail $0.35/piece
Text Message $0.11/text
59. COMPARING
DELIVERY
METHODS
Print Flyers $0.13/piece
Door Hangers $0.22/piece TEXTING:
Coupon Inserts $0.04/piece
Direct
Relevant
Newspaper (1/4 Page Ad) $500.00/week
Timely
Newspaper (Business Classified) $60.00/week
Direct Mail $0.35/piece
Text Message $0.11/text
70. “Text Calls to Action”
TEXT MESSAGING 101
Text KEYWORD to 72727 for Instant Video
of our Human Simulation in our Nursing Program!
71. “Text Calls to Action”
TEXT MESSAGING 101
KEYWORD
(CHANGES)
Text KEYWORD to 72727 for Instant Video
of our Human Simulation in our Nursing Program!
72. “Text Calls to Action”
TEXT MESSAGING 101
KEYWORD SHORTCODE
(CHANGES) (STAYS THE SAME)
Text KEYWORD to 72727 for Instant Video
of our Human Simulation in our Nursing Program!
73. “Text Calls to Action”
TEXT MESSAGING 101
KEYWORD SHORTCODE
(CHANGES) (STAYS THE SAME)
Text KEYWORD to 72727 for Instant Video
of our Human Simulation in our Nursing Program!
7
7 272 word
To: T: Key
TEX
74. “Text Calls to Action”
TEXT MESSAGING 101
KEYWORD SHORTCODE
(CHANGES) (STAYS THE SAME)
Text KEYWORD to 72727 for Instant Video
of our Human Simulation in our Nursing Program!
When client texts,
They are entered
Into the database!
7
7 272 word
To: T: Key
TEX
75. “Text Calls to Action”
TEXT MESSAGING 101
KEYWORD SHORTCODE
(CHANGES) (STAYS THE SAME)
Text KEYWORD to 72727 for Instant Video
of our Human Simulation in our Nursing Program!
When client texts,
They are entered
Into the database!
7
7 272 word
To: T: Key
TEX
81. Taking Your display, broadcast media, coupon, reminder, or
message to your PotenHal Customer’s handset!
Studies Show a Text‐
message stays on the
cell‐phone an average of
12 days.
This means addiHonal
exposures to your
audience
Instantly Deliver: YOUR COUPON
•Pictures HERE!
•Coupons
•Links to Website
•And more
82. Taking Your display, broadcast media, coupon, reminder, or
message to your PotenHal Customer’s handset!
Studies Show a Text‐
message stays on the
cell‐phone an average of
12 days.
This means addiHonal
exposures to your
audience
Instantly Deliver: YOUR COUPON
•Pictures HERE!
•Coupons
•Links to Website
•And more
83. Taking Your display, broadcast media, coupon, reminder, or
message to your PotenHal Customer’s handset!
Studies Show a Text‐
message stays on the
cell‐phone an average of
12 days.
This means addiHonal
exposures to your
audience
Instantly Deliver:
•Video
•Your Commercial
•A DemonstraAon
Instantly Deliver: YOUR COUPON
•Pictures HERE!
•Coupons
•Links to Website
•And more
84. Taking Your display, broadcast media, coupon, reminder, or
message to your PotenHal Customer’s handset!
Studies Show a Text‐
message stays on the
cell‐phone an average of
12 days.
This means addiHonal
exposures to your
audience
Instantly Deliver:
•Video
•Your Commercial
•A DemonstraAon
Instantly Deliver: YOUR COUPON
•Pictures HERE!
•Coupons
•Links to Website
•And more
85. Taking Your display, broadcast media, coupon, reminder, or
message to your PotenHal Customer’s handset!
Studies Show a Text‐
message stays on the
cell‐phone an average of
12 days.
This means addiHonal
exposures to your
audience
Instantly Deliver:
•Video Instantly Deliver:
•Your Commercial
•A DemonstraAon A Mobile Landing
Instantly Deliver: YOUR COUPON Page.
•Pictures HERE!
•Coupons
•Links to Website
•And more
86. Database MarkeHng
Strategies include:
• Capturing current customers through aggressive point of sale
Ford: An incredible one‐Hme campaigns.
offer, reply to this with your
email and we will deliver it to • Capturing potenHal customers by combining mobile
you! Reply STOP 2end engagements with their tradiHonal media.
MoneHze:
Messages are then scheduled out to the growing databases
of current and potenHal customers resulHng in increased
frequency of transacHons, increased awareness, and new
customer acquisiHon.
AdvaTEXT LLC., 1400A South 7 Hwy, Blue Springs, MO 64014
Tel: +1 (816) 589‐3939 | Email: sales@advatext.com
106. PromoHons Match OrganizaHon ObjecHves
• Increase Social Network Followers
Garmin: Facebook Exclusive
sneak peak at our NEW Product.
“Like” us NOW to See it! Reply
STOP 2quit
108. PromoHons Match OrganizaHon ObjecHves
• Capture Email
• More TransacHons per year
DeVry InsHtute: To complete
Garmin: Facebook Exclusive
your entry for a FREE Year of
sneak peak at our NEW Product.
admission, reply with your
“Like” us NOW to See it! Reply
email address. Watch for
STOP 2quit
future savings, reply STOP
2end
109. PromoHons Match OrganizaHon ObjecHves
• More TransacHons per year
DeVry InsHtute: To complete
Garmin: Facebook Exclusive
your entry for a FREE Year of
sneak peak at our NEW Product.
admission, reply with your
“Like” us NOW to See it! Reply
email address. Watch for
STOP 2quit
future savings, reply STOP
2end
110. PromoHons Match OrganizaHon ObjecHves
• More TransacHons per year • Click to Call
DeVry InsHtute: To complete Pizza KING: Slumber party
Garmin: Facebook Exclusive weekend special, Buy 2 16”
your entry for a FREE Year of
sneak peak at our NEW Product. Pizza’s and get a FREE Honey
admission, reply with your
“Like” us NOW to See it! Reply Cinn. SHcks. 1(923)588‐4242
email address. Watch for
STOP 2quit Reply STOP 2quit
future savings, reply STOP
2end
113. 3 Ways to Get an Opt-in
1. Get the client to Text (KEYWORD) to
SHORTCODE (72727).
a. Point‐of‐Sale Engagements
b. Combine with TradiAonal engagements
c. Use in Social Networks
d. Add to exisAng markeAng strategies
2. Add the Mobile “Opt‐in” Widget to
your current Website or Blog
a. Deliver your coupons via text
(The environmental friendly way to deliver
coupons. No WasAng ink or paper)
3. Wriqen Disclaimer
Your clients sign a disclaimer currently?
Add the mobile opt‐in verbiage, and upload
every client into your mobile database.
114. 3 Ways to Get an Opt-in
To: 72727
MSG: FIT
1. Get the client to Text (KEYWORD) to
SHORTCODE (72727).
a. Point‐of‐Sale Engagements
b. Combine with TradiAonal engagements
c. Use in Social Networks
d. Add to exisAng markeAng strategies
2. Add the Mobile “Opt‐in” Widget to
your current Website or Blog
a. Deliver your coupons via text
(The environmental friendly way to deliver
coupons. No WasAng ink or paper)
3. Wriqen Disclaimer
Your clients sign a disclaimer currently?
Add the mobile opt‐in verbiage, and upload
every client into your mobile database.
115. 3 Ways to Get an Opt-in
To: 72727
MSG: FIT
1. Get the client to Text (KEYWORD) to
SHORTCODE (72727).
a. Point‐of‐Sale Engagements
b. Combine with TradiAonal engagements
c. Use in Social Networks
d. Add to exisAng markeAng strategies
2. Add the Mobile “Opt‐in” Widget to
your current Website or Blog
a. Deliver your coupons via text
(The environmental friendly way to deliver
coupons. No WasAng ink or paper)
3. Wriqen Disclaimer
Your clients sign a disclaimer currently?
Add the mobile opt‐in verbiage, and upload
every client into your mobile database.
116. Capture Web Traffic into Database!
Panchero’s: Reply w/ your email
to this message to complete your
entry, plus watch for great deals
from us! Reply STOP 2end
Donate NOW! Enter Mobile Number
Enter mobile number
Send to my Mobile Phone
Beauty Brands Secret Sale!
Text BEAUTY to 72727
119. Double Your Email Database in 120 days
Point of Sale Engagement
1. Promoted through:
POS Displays,
Table Tents,
Flyers on top of delivered Pizza
and with a Flyer Inside every check
presented or with Receipt.
120. Double Your Email Database in 120 days
Point of Sale Engagement
1. Promoted through:
POS Displays,
Table Tents,
Flyers on top of delivered Pizza
and with a Flyer Inside every check
2. presented or with Receipt.
EE esan
FR rm
a Text ROUND
ic P ists
G arl Tw to 72727
Not valid with any other offer, next visit w/
purchase of any Large Pizza.
121. Double Your Email Database in 120 days
Point of Sale Engagement
1. Promoted through:
POS Displays,
Table Tents,
Flyers on top of delivered Pizza
and with a Flyer Inside every check
2. presented or with Receipt.
EE esan
FR rm
a Text ROUND
ic P ists
G arl Tw to 72727
Not valid with any other offer, next visit w/
purchase of any Large Pizza.
122. Double Your Email Database in 120 days
Customer’s instant Response
to their phone aser they Text!
3. Double bang for the buck. Cell phone number
plus email address.....!
Point of Sale Engagement
1. Promoted through:
POS Displays,
Table Tents,
Flyers on top of delivered Pizza Round Table Pizza: Reply to this
message with your email address
and with a Flyer Inside every check and we will email you your instant
2. presented or with Receipt.
coupon! Watch for more savings
from us! Reply STOP 2quit
EE esan
FR rm
a Text ROUND
ic P ists
G arl Tw to 72727
Not valid with any other offer, next visit w/
purchase of any Large Pizza.
123. TRACKING TRADITIONAL
ADVERTISING EXPENSE
“Did that $1,500 I used on radio
advertisements bring in one of
these clients?”
Cut your budget.
We help you save by Radio A Radio B
eliminating advertising that Text PIZZA1 Text PIZZA2
doesn’t bring results. 212 optins 86 optins
48 redemptions 9 redemptions
5 -1 ROI .8 to 1 ROI
Each Keyword creates a different database = Real-time results
124. TRACKING TRADITIONAL
ADVERTISING EXPENSE
“Did that $1,500 I used on radio
advertisements bring in one of
these clients?”
Cut your budget.
We help you save by Radio A Radio B
eliminating advertising that Text PIZZA1 Text PIZZA2
doesn’t bring results. 212 optins 86 optins
48 redemptions 9 redemptions
5 -1 ROI .8 to 1 ROI
Each Keyword creates a different database = Real-time results
125. TRACKING TRADITIONAL
ADVERTISING EXPENSE
“Did that $1,500 I used on radio
advertisements bring in one of
these clients?”
Cut your budget.
We help you save by Radio A Radio B
eliminating advertising that Text PIZZA1 Text PIZZA2
doesn’t bring results. 212 optins 86 optins
48 redemptions 9 redemptions
5 -1 ROI .8 to 1 ROI
Each Keyword creates a different database = Real-time results
127. MEASURABLE RETURN
ON YOUR INVESTMENT
Every single response is tracked in your database.
97% READ RATE
9-22% REDEMPTION RATE
5-32% FORWARDING RATE
Texting is viral and creates the kind of
Top of Mind Awareness that your company
needs to change consumer behavior.
Information and presentation underwritten by:
128. Do The Math!
• 10 – per day
• 30 days from now 300 database
• 1,000 – per locaAon
• 5 locaAons = 5,000 x 6% redempAon
• 300 addiAonal transacAons per push
• X3 per month = 900 addiAonal transacAons
• $8 = $7,200 addiAonal revenue per month
• X 12 $86,400 annually
129. TOP PRIORITIES
Achieve Measurable ROI
Cut Budgets and Improve Performance
Reach More Customers
Industry leaders are
averaging between
$80-$120 for every $1 spent on
Mobile Marketing initiatives.
Information and presentation underwritten by:
134. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
135. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
136. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
137. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
Web opt-in Script
CaptureNew Leads From Your Website
138. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
Web opt-in Script
CaptureNew Leads From Your Website
139. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
Web opt-in Script
CaptureNew Leads From Your Website
140. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
Web opt-in Script
CaptureNew Leads From Your Website
141. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
Web opt-in Script
CaptureNew Leads From Your Website
142. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
Web opt-in Script
CaptureNew Leads From Your Website
Print Collateral
Promote your Keywords
143. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
Web opt-in Script
CaptureNew Leads From Your Website
Print Collateral
Promote your Keywords
144. STAY CONNECTED!
Mobile Website-
Directions – locations
Rich Content – menus/ pictures
Capture e-mail and more
I-phone and Smartphone Apps
Web opt-in Script
CaptureNew Leads From Your Website
Print Collateral
Promote your Keywords
145. Don’t Take My Word for it…
100 of Your Clients
Tell them to Follow you on FB?
33%
Tell them to fill out some paper
To get their email?
37%
Tell them to Text?
74%
Where do you want to be
to provide the best Results
for your customers?