Cgd 218 cgd218 entire course ashford university new course syllabus
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Cgd 218 cgd218 entire course ashford university new course syllabus Document Transcript

  • 1. CGD 218 CGD218 Entire Course AshfordUniversity New Course SyllabusClick this link to get the tutorial:http://homeworkfox.com/tutorials/general-questions/5703/cgd-218-cgd218-entire-course-ashford-university-new-course-syllabus/CGD 218 CGD218 Week 1 DQ1Using Visuals to CommunicateRegardless of where you work or what your career is, learning how to communicate effectivelyand professionally is important if you want to succeed. Further, learning how to successfullyutilize visual media in your communication can dramatically enhance the effectiveness of yourmessage.CGD 218 CGD218 Week 1 Assignment Whyis Visual Literacy ImportantWhy is Visual Literacy ImportantWatch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It(http://www.youtube.com/watch?v=OefLEpds5Is), and address the following questions:Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition.Explain how visual literacy can be considered a universal language. Examine how visual literacycan impact communication and global understanding.Your paper should be 1-2 pages in length, excluding title and reference page, and formatted toAPA style.CGD 218 CGD218 Week 1 Journal TheEvolution of Media
  • 2. The Evolution of MediaOver the past several decades, communication media have evolved significantly. In addition tocommunicating messages through books, newspapers, and magazines, we now have the ability tocommunicate through blogs, websites, and social media like Facebook, Twitter, and YouTube.Now, more than ever, the average person is capable of creating and distributing professional-looking visual communication. This supports what your textbook identifies as perhaps the mostsignificant change; these “new technologies are forcing journalists, advertisers, PR professionals,and entertainment executives to relinquish their role as ‘gatekeepers’ of information (P.21-22).Taking a look at one of the professions listed in this quote, or even your own profession, reflecton how the role of “gatekeeper” is being redefined, given these new technologies. What are thebenefits and challenges associated with this change, both from a business perspective and asocial perspective? Are there any ethical concerns associated with this shift?This journal entry should allow you to thoroughly reflect upon what you have learned thus far inclass, and provides you an opportunity to relate this learning to your professional and/or personalexperiences. Your journal entry may be written in a more informal style, with a focus on clearlyconveying your ideas. APA formatting elements are not required for your journal entry, but youare expected to adhere to conventional rules of grammar, sentence structure, spelling, andpunctuation.CGD 218 CGD218 Week 2 DQ1Typography in BusinessOftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re evenlimited with the visuals we can include. So, how can we make our messages as clear andaesthetically pleasing as possible? Incorporating typography can assist us in this… especially inthe business setting. Take a look at the following documents and examine how strategic use oftypography and white space has affected the second document.CGD 218 CGD218 Week 2 DQ2Bauhaus ManifestoYour textbook describes design in light of the Bauhaus manifesto.According to the Bauhaus Design History (http://designhistory.org/Bauhaus3.html), what was sonew about the Bauhaus modern art school “was its attempt to integrate the artist and thecraftsman, to bridge the gap between art and industry.” It goes on to explain that “massproduction was the god, and the machine aesthetic demanded reduction to essentials, an excisionof the sentimental choices and visual distractions that cluttered human lives.”
  • 3. Keeping this in mind, explain the concept of design in your own words. Compare and contrast itwith art, and explain how “cluttering” a design with unnecessary elements can have a potentiallynegative impact on the message it bears. Finally, depending on the first letter of your last name,use the Web to find at least one visual communication piece (e.g., a website, an advertisement, alogo, etc.) that either exemplifies Bauhaus’ concept of design or does not. Then, describe why.Last Name:A-L: Find a visual communication piece that exemplifies Bauhaus’ concept of designM-Z: Find a visual communication piece that does not exemplify Bauhaus’ concept of designCGD 218 CGD218 Week 2 Assignment FinalProject - Step TwoFinal Project- Step TwoLast week, you discussed a possible message to communicate in your final project. For thisassignment, you will develop an outline that clarifies your message and expands upon it, fillingin any gaps that either your classmates identified in the discussion forum, or you identified overthe past week.Your outline should include the following elements:A description of your message, and the desired results A description of the intended audience foryour message A description of the typography you plan to use in your message (e.g., this mightinclude the font or typeface you plan to use, the tone you want the type to achieve, etc.) Anexplanation of how you plan to utilize visuals to support your message The platform/mediumyou plan to use to communicate your message (e.g., Word document, PowerPoint presentation,Web application, etc.) An explanation for why you selected the platform/medium you didCGD 218 CGD218 Week 3 DQ1Photography and CompositionWhen considering magazines like National Geographic, or social media like Pinterest, itbecomes evident that photography plays an instrumental role in visual communication. However,creating an impactful photograph is not always easy.Your textbook explains the importance of design and composition in successful photography.For this discussion, locate a photograph (either on the Web or in print) that strategically uses atleast three elements of design (e.g., balance, color, asymmetry, etc.). Then, paste a link to thephotograph (or, if it is in print, upload a scanned copy to the discussion forum or the web), and
  • 4. explain which elements are utilized, and how they affect the overall impact and message of thephotograph.Possible Resources13 Photographs That Changed the World (http://www.neatorama.com/2007/01/02/13-photographs-that-changed-the-world/) Breaking News, Analysis, Politics, Blogs, News Photos,Video, Tech Reviews -TIME.com (http://www.time.com/time/photogallery/0,29307,1631993,00.html) NationalGeographic Photo of the Day (http://photography.nationalgeographic.com/photography/photo-of-the-day/?source=NavPhoPOD) * Example:Link to Photo: http://photography.nationalgeographic.com/photography/photo-of-the-day/svartifoss-waterfall-iceland/I chose photograph of Svartifoss, Iceland, taken by Giacomo Ciangottini, and displayed on thePhoto of the Day section of the National Geographic website.This photograph utilizes asymmetry (particularly, the rule of thirds) with the waterfall on theleft. This asymmetry is balanced by the dark section of rock in the upper right corner of theimage. The photograph also utilizes line, in that the waterfall, the lines in the cliff, and the slopeof the area around the lake all work together to guide the eye from the upper left, directly downthe photograph, and toward the bottom right. Finally, its use of color conveys an overallimpression of a natural, albeit, majestic scene.CGD 218 CGD218 Week 3 DQ2Motion PicturesLike photographs, motion pictures are a significant medium for visual communication.Watch at least three of the documentary trailers, below:Documentary TrailersFood, Inc. (Trailer) (http://www.imdb.com/title/tt1286537/) Inside Job(Trailer) (http://www.imdb.com/title/tt1645089/) Marley(Trailer) (http://www.imdb.com/title/tt1183919/) Planet Earth(Trailer) (http://www.imdb.com/title/tt1645089/) Waste Land(Trailer) (http://www.imdb.com/title/tt1268204/) Based on the trailer, what do you think theintended message of the documentary is? What are motion pictures able to do that photos andstill images cannot, and how does that impact the message being communicated? Can you thinkof any ethical concerns or controversial issues related to the use of motion pictures as acommunication medium? Explain.
  • 5. CGD 218 CGD218 Week 3 Journal VisualCommunication TodayVisual Communication TodayVisual communication is just about everywhere we look. Reflect on the visuals you’ve seen inyour daily life over the past couple weeks, and the messages they’ve communicated (e.g., TVcommercials, billboards, magazine ads, web ads, websites, product packaging, photographs,etc.). Do any stand out in your mind? If so, why do you think they were so effective in gettingyour attention? Are there any trends you are noticing specifically in today’s media?This journal entry should allow you to thoroughly reflect upon what you have learned thus far inclass, and provides you an opportunity to relate this learning to your professional and/or personalexperiences. Your journal entry may be written in a more informal style, with a focus on clearlyconveying your ideas. APA formatting elements are not required for your journal entry, but youare expected to adhere to conventional rules of grammar, sentence structure, spelling, andpunctuation.CGD 218 CGD218 Week 3 Assignment UsingPhotographs from the WebUsing Photographs from the WebToday more than ever, photographs and other visual media are at our fingertips. Whether it’sthrough Google Images or Flickr, we have endless visual media available for us to use. Or, dowe?Watch the video Copyright Basics (http://youtu.be/Uiq42O6rhW4). Then, in a 2- to 3-pagepaper, examine the benefits and challenges associated with having so many visuals available tous today. Describe the possible ethical and legal implications of using these photos, and explainhow these issues can be avoided.CGD 218 CGD218 Week 4 DQ1Brand IdentityAs stated in your textbook, “branding is equated with everything from creative strategy tologotype design. It is said to exist through sophisticated color palettes, product packaging andservice trademarks. Some marketers insist that branding is corporate image. Others align it withcohesive marketing communications, positioning, slogans or taglines.”
  • 6. For this discussion, select a company and create a mood board that visually conveys its brandidentity. Your mood board should include images of at least four of the elements (e.g., logo,color palettes, product packaging, slogans or taglines) described in the quote above.Your mood board can be created through Microsoft Word, PowerPoint, Glogster(http://www.glogster.com/), or Adobe Photoshop (converted to PDF). Once it is created, post itto the discussion forum as an attached file or a link. Describe the elements you included in yourmood board, and explain how each one contributes to the overall brand identity for the companyyou’ve selected.Guided Response: Respond to at least two of your peers with an evaluation of their selectedcompany’s brand identity, as conveyed through the mood board. Do you agree with your peer’sinterpretation of the company’s brand identity? Why or why not? Can you think of any elementsthat they might have missed in their mood board?CGD 218 CGD218 Week 4 DQ2AdvertisingThe textbook explains that, although counterintuitive, advertising should not focus on theproduct or service being sold, but should rather focus on the needs and desires of its targetmarket. It quotes Michael Newman (2003) stating:“Don’t tell me about your manure, tell me about my flowers”View the advertisements, below. Then, select three and explain if and how you see the aboveconcept in action. Describe what product or service each of the three ads is trying to sell (e.g.,manure). Then, explain what you think each ad is actually selling (e.g., a beautiful flowergarden). Finally, describe whether you can think of any ethical concerns related to this approachof communication.Nike: My better is better (http://www.youtube.com/watch?v=rHHMaiNyztk) Obama: “Hope”(Political Campaign Poster) (http://en.wikipedia.org/wiki/File:Barack_Ob) “We Can Do It!”(Propaganda Poster) (http://en.wikipedia.org/wiki/File:We_Can_Do_It!) Old Spice: The ManYour Man Could Smell Like (http://www.youtube.com/watch?v=owGykVbfgUE) 1984 ApplesMacintosh Commercial (http://www.youtube.com/watch?v=OYecfV3ubP8) Volkswagen:“Think Small” (Print Ad) (http://en.wikipedia.org/wiki/File:Think_Small.jpg)Guided Response: Respond to at least two of your peers. How did your interpretation of theadvertisements differ from theirs? How was it similar? Finally, looking at the possibledifferences in interpretation, what does this tell you about communicating a message inadvertising?
  • 7. CGD 218 CGD218 Week 4 Assignment FinalProject - Step ThreeFinal Project- Step ThreeYou should now have a strong outline for the message you plan to communicate in your finalproject, as well as a good idea of how you want to incorporate visuals. This week, locate at leastfive possible visuals that you might utilize for your final project (e.g., photographs, drawings,video clips, screenshots, etc.), and add them to your existing project draft. Be sure to referenceany visuals that you did not create. Then, 1-2 pages, explain why you selected the visuals youdid, how they support your intended message, and what reaction or results you hope to gain fromthe use of these visuals.CGD 218 CGD218 Week 5 Assignment FinalProject Using Visuals to Communicate aMessageFinal Project: Using Visuals to Communicate a MessageAssignment Instructions: Visual media can have significant impact on how effectively a messageis communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to amessage, and, in general, say things that words alone cannot.For this project, use the concepts you’ve learned in this course to effectively apply visuals to abusiness-related message. Below, you will find just a few examples of how visuals can beutilized to communicate a message in the business setting. Feel free to choose one of theseexamples, or select one that is not listed.Examples of Business CommunicationHow Each Example Might Look for Your AssignmentPresentation on department achievementsPowerPoint slides with visuals, and associated speech in the Speaker’s Notes section at thebottom.Print advertisement for your own businessWord document or PDF version of an advertisement, complete with appropriate image(s),composition, typography, and company logo.
  • 8. Training materials on your job responsibilitiesWord document or PDF version of job instructions, using typography, composition, and relevantimages to promote clarity.Company websiteWord document, PowerPoint, or PDF “mock-up” that illustrates what you would want yourwebsite to look like. Complete with appropriate images, effective composition and color usage,company logo, and shapes representing where the buttons would be.Informational brochure for a corporate eventWord document or PDF version of the brochure, containing appropriate visuals; typography;effective design, composition, and color scheme; as well as with relevant information on theevent.Throughout each of the five weeks of this course, you will decide on a message to communicate,determine the most effective platform or medium for that message, and select the mostappropriate visuals to support the message. Note that each visual should be referenced.Then, in week 5, you will finalize your communication piece and submit it along with a 3- to 5-page paper explaining the rationale behind your communication decisions.CGD 218 CGD218 Week 5 JournalPackaging Visual CommunicationPackaging Visual CommunicationOver the past few weeks, you’ve worked to put together a communication piece through the useof visuals. Describe the steps you took to get to your finished communication product, andexplain how these steps were helpful. Finally, describe how failing to put as much effort into thepreparation stage could be detrimental to the ultimate communication of your message, anddescribe how this concept can be applied to the messages you communicate in your workenvironment.This journal entry should allow you to thoroughly reflect upon what you have learned thus far inclass, and provides you an opportunity to relate this learning to your professional and/or personalexperiences. Your journal entry may be written in a more informal style, with a focus on clearlyconveying your ideas. APA formatting elements are not required for your journal entry, but youare expected to adhere to conventional rules of grammar, sentence structure, spelling, andpunctuation.
  • 9. CGD 218 CGD218 Week 5 DQ1Social MediaSocial media can have a significant impact on a company’s success (both positive and negative).What are the pros of social media, and how do you think they can be harnessed to promoteeffective communication? What are the cons, and how do you think they can be avoided, toprevent a communication disaster? Identify one example that illustrates effective use of socialmedia, and one example that illustrates ineffective use of social media.Guided Response: Respond to at least two of your peers. How does their analysis compare toyours? Do you agree that the examples they identified appropriate represent the effective andineffective uses of social media? Explain.CGD 218 CGD218 Week 5 DQ2Reflecting on Visual Literacy in BusinessReview the concepts we’ve covered in the past few weeks of this course, and list five take-away’s. Explain why the five take-away’s are relevant to you. Then, describe at least one conceptthat is either still unclear to you, or one you’d like to explore further.Guided Response: Respond to at least two of your peers. How are their take-away’s differentfrom yours? With regards to the one concept they identified as unclear or would like to explorefurther, can you offer any additional insight, resources, and/or clarification?