SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans
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SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans
- 1. Integrating Your Marketing Efforts Cohesively Liana “LI” Evans, Co-Founder/CEO LiBeck Integrated Marketing @ storyspinner SES Chicago 2010
- 2. Integrating Your Marketing Efforts Cohesively It’s not “Search Marketing” www.LiBeckIM.com
- 3. Integrating Your Marketing Efforts Cohesively Is About Stickiness Is About Engagement Is About Giving Value Is About Distraction Is About Connecting www.LiBeckIM.com
- 4. Integrating Your Marketing Efforts Cohesively Is Your Audience in Facebook www.LiBeckIM.com
- 5. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
- 6. Integrating Your Marketing Efforts Cohesively Farmville….anyone? www.LiBeckIM.com
- 7. Integrating Your Marketing Efforts Cohesively Needs to be fun Needs to reward Needs to give them a reason to get their friends involved (Anyone Got a Nail?) www.LiBeckIM.com
- 8. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com
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- 36. Integrating Your Marketing Efforts Cohesively Takes a lot of resources Time Effort Coordination Needs to be integrated Email Other Social Channels Offline www.LiBeckIM.com
- 37. Integrating Your Marketing Efforts Cohesively Set Goals & Measure Not Just the Number of Fans How much engagement oPhotos posted oVideos posted oLikes on content oComments Don’t forget traffic to your site Conversions on exclusive content www.LiBeckIM.com
- 38. Integrating Your Marketing Efforts Cohesively People get bored Especially on facebook Keep things fresh, interesting & engaging It’s about their experiences, not yours Your audience decides the value…not you! www.LiBeckIM.com
- 39. Integrating Your Marketing Efforts Cohesively www.LiBeckIM.com