SlideShare une entreprise Scribd logo

Leveraging Social Media to Measure What Your Audience is Saying About You

•Télécharger en tant que PPT, PDF•
•
C
cgomez10

ARF Audience Measurement 5.0 Presentation by: Peanut Labs and Conversition

TechnologieBusiness
1  sur  45
Annie Pettit CRO Conversition Sean Case SVP Peanut Labs
Leveraging Social Media to Measure What Your Audience is Saying about You
Social Media
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object]
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object]
Social Media State ,[object Object]
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object]
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
Social Media State ,[object Object],Source: Wikipedia
Social Media State ,[object Object],Source: Jake Hird, Econsultancy, 20+ Mind Blowing Social Media Statistics Revisited http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited (Jan. 29, 2010).
[object Object],[object Object],Why Should You Care? Source: Leoni, Joanne PhD. (2010). “Social Media: A Way of Life and Business.” Presentation at the 2010 Florida MRA Education Event in South Beach, FL, April.
Social Media for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Leoni, Joanne PhD. (2010). “Social Media: A Way of Life and Business.” Presentation at the 2010 Florida MRA Education Event in South Beach, FL, April.
Social Media for Market Research SocialVoice: Enabling Researchers to Ask and Listen
Background Some TV shows fail Some TV shows thrive All cost money
[object Object],[object Object],[object Object],Problem
Methods ,[object Object],[object Object],[object Object]
Methods
Analysis ,[object Object],[object Object],[object Object]
DWTStars Gossip Girl One Tree Hill Accidentally Numb3rs Ghost Whisp Jersey Shore Ugly Betty Dance Crew Christine Cougar Town 30 Rock Desperate HW Volume 
Read Verbatims – 30 Rock ,[object Object],[object Object],[object Object],[object Object],[object Object]
Read Verbatims – Old Christine ,[object Object],[object Object],[object Object],[object Object]
Slightly More Love for 30 Rock Top 2 Box Sentiment Source: SocialVoice
But Way More Chatter For 30 Rock Volume of Online Chatter Source: SocialVoice
We’ve Got Some Passion… Construct 30 Rock Christine Purchasing ███████ ████ New Different ████████ ████ Recommend ███████   Trial ████ ███████ Aggregate Emotions ███████ ███ Anticipation ███████ ██ Appreciation ████████ ████ Courage ████ ████ Happiness ████████ █████ Surprise ████████ ████ Trust ██████ ████
… And Lots of Liking Construct 30 Rock Christine Purchasing ████████ ██████ New Different ███████ ███████ Recommend ███████ ███████ Trial ████████ ████████ Aggregate Emotions ███████ ███████ Anticipation ███████ ███████ Appreciation ███████ ███████ Courage ███████ ███████ Happiness ███████ ████████ Surprise ███████ ███████ Trust ██████ ███████
Much More Love For Cougar Town Top 2 Box Sentiment Source: SocialVoice
And Much More Volume for CT Volume of Online Chatter Source: SocialVoice
They aren’t making love… Source: SocialVoice Construct Cougar Town Accidentally on Purpose Purchasing ████ ████ New Different ████ Recommend ██████ Trial ██████ Aggregate Emotions █████ Anticipation █████ Appreciation █████ Courage ███████ Happiness █████ █ Surprise ████ Trust ████████
… nor are they making like. Source: SocialVoice Construct Cougar Town Accidentally on Purpose Purchasing █████ ████ New Different ██████ ███ Recommend ███████ █ Trial ███████ ██ Aggregate Emotions ███████ ██ Anticipation ███████ ██ Appreciation ██████ ██ Courage ████████ Happiness ██████ ██ Surprise ██████ ██ Trust ████████
30 Rock Characteristics
Get The Head’s Up “ I love that they keep going back to Greyson's tiny eyes. Its hilarious because the actor really does have small eyes and he cannot do anything about it in real life”
Conclusions ,[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object]

Recommandé

Leveraging Social Media to Measure What Your Audience is Saying About You
Leveraging Social Media to Measure What Your Audience is Saying About YouLeveraging Social Media to Measure What Your Audience is Saying About You
Leveraging Social Media to Measure What Your Audience is Saying About YouHeather
 
Australian Political Parties and social media: uses and attitudes
Australian Political Parties and social media: uses and attitudesAustralian Political Parties and social media: uses and attitudes
Australian Political Parties and social media: uses and attitudesStephen Dann
 
Civic Engagement Through Social Media
Civic Engagement Through Social MediaCivic Engagement Through Social Media
Civic Engagement Through Social MediaWalter and Leonore Annenberg Presidential Learning Center
 
CFLE Media Day
CFLE Media DayCFLE Media Day
CFLE Media DayJillmz
 
Trends in Hillary Clinton Coverage Around the Midterms
Trends in Hillary Clinton Coverage Around the MidtermsTrends in Hillary Clinton Coverage Around the Midterms
Trends in Hillary Clinton Coverage Around the MidtermsKristin Oberlander (@koberlander)
 
Can social media help social change?
Can social media help social change?Can social media help social change?
Can social media help social change?M_McCabe
 
JRN 450 - Attack on Democracy
JRN 450 - Attack on DemocracyJRN 450 - Attack on Democracy
JRN 450 - Attack on DemocracyRich Hanley
 
Social Media and the Business of Serendipity
Social Media and the Business of SerendipitySocial Media and the Business of Serendipity
Social Media and the Business of SerendipityJohn Hondroulis
 

Recommandé

Leveraging Social Media to Measure What Your Audience is Saying About You
Leveraging Social Media to Measure What Your Audience is Saying About YouLeveraging Social Media to Measure What Your Audience is Saying About You
Leveraging Social Media to Measure What Your Audience is Saying About YouHeather
 
Australian Political Parties and social media: uses and attitudes
Australian Political Parties and social media: uses and attitudesAustralian Political Parties and social media: uses and attitudes
Australian Political Parties and social media: uses and attitudesStephen Dann
 
Civic Engagement Through Social Media
Civic Engagement Through Social MediaCivic Engagement Through Social Media
Civic Engagement Through Social MediaWalter and Leonore Annenberg Presidential Learning Center
 
CFLE Media Day
CFLE Media DayCFLE Media Day
CFLE Media DayJillmz
 
Trends in Hillary Clinton Coverage Around the Midterms
Trends in Hillary Clinton Coverage Around the MidtermsTrends in Hillary Clinton Coverage Around the Midterms
Trends in Hillary Clinton Coverage Around the MidtermsKristin Oberlander (@koberlander)
 
Can social media help social change?
Can social media help social change?Can social media help social change?
Can social media help social change?M_McCabe
 
JRN 450 - Attack on Democracy
JRN 450 - Attack on DemocracyJRN 450 - Attack on Democracy
JRN 450 - Attack on DemocracyRich Hanley
 
Social Media and the Business of Serendipity
Social Media and the Business of SerendipitySocial Media and the Business of Serendipity
Social Media and the Business of SerendipityJohn Hondroulis
 
Audience For Political Blogs
Audience For Political BlogsAudience For Political Blogs
Audience For Political BlogsMarc Pallarès
 
Social media in politics, digital economy, social business report
Social media in politics, digital economy, social business reportSocial media in politics, digital economy, social business report
Social media in politics, digital economy, social business reportNiall Devitt
 
Facebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The UglyFacebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The UglyLaura Williams
 
Reddit, Twitter & Sunil Tripathi
Reddit, Twitter & Sunil TripathiReddit, Twitter & Sunil Tripathi
Reddit, Twitter & Sunil TripathiJena Heath, St. Edward's University
 
Film 260- Facebook, the Aging Social Network
Film 260- Facebook, the Aging Social NetworkFilm 260- Facebook, the Aging Social Network
Film 260- Facebook, the Aging Social Networknanako77
 
The-Affiliate-3-Final-FINAL-2
The-Affiliate-3-Final-FINAL-2The-Affiliate-3-Final-FINAL-2
The-Affiliate-3-Final-FINAL-2Amber O'Brien
 
Sample presentation
Sample presentationSample presentation
Sample presentationNathaliaGuimares15
 
Person-to-Person-to-Person
Person-to-Person-to-PersonPerson-to-Person-to-Person
Person-to-Person-to-PersonMarc Pallarès
 
Social media and their influence on democratic election
Social media and their influence on democratic electionSocial media and their influence on democratic election
Social media and their influence on democratic electionVeronika Khyzhniak
 
Case Study: The Chop or Not Viral Marketing Campaign
Case Study: The Chop or Not Viral Marketing CampaignCase Study: The Chop or Not Viral Marketing Campaign
Case Study: The Chop or Not Viral Marketing CampaignOur Social Times
 
All Things Social Media
All Things Social MediaAll Things Social Media
All Things Social MediaTRI Leadership Resources
 
Twitterlecture11
Twitterlecture11Twitterlecture11
Twitterlecture11Mark Trahant
 
Social networking
Social networkingSocial networking
Social networkingZhandosTurdabai
 
9781137533890_sample
9781137533890_sample9781137533890_sample
9781137533890_sampleKristof Jacobs
 
Claire kampman flipbook assignment
Claire kampman flipbook assignmentClaire kampman flipbook assignment
Claire kampman flipbook assignmentckamp4
 
Trippi: Net Politics Is Here To Stay
Trippi: Net Politics Is Here To StayTrippi: Net Politics Is Here To Stay
Trippi: Net Politics Is Here To Stayksilva27
 
Social Media Is...
Social Media Is...Social Media Is...
Social Media Is...Aliza Sherman
 
Social Media is
Social Media isSocial Media is
Social Media isAliza Sherman
 
PEORIA Project Report: #WeCouldHaveSeenThemComing
PEORIA Project Report: #WeCouldHaveSeenThemComingPEORIA Project Report: #WeCouldHaveSeenThemComing
PEORIA Project Report: #WeCouldHaveSeenThemComingGSPMgwu
 
Richard practica nº2.php
Richard practica nº2.phpRichard practica nº2.php
Richard practica nº2.phprichardrq
 
Marketing 2.0: En busca del engagement en los social media
Marketing 2.0: En busca del engagement en los social mediaMarketing 2.0: En busca del engagement en los social media
Marketing 2.0: En busca del engagement en los social mediaCarlos Martí
 
Parallel Archive Presentation
Parallel Archive PresentationParallel Archive Presentation
Parallel Archive Presentationgyukat
 

Contenu connexe

Tendances

Audience For Political Blogs
Audience For Political BlogsAudience For Political Blogs
Audience For Political BlogsMarc Pallarès
 
Social media in politics, digital economy, social business report
Social media in politics, digital economy, social business reportSocial media in politics, digital economy, social business report
Social media in politics, digital economy, social business reportNiall Devitt
 
Facebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The UglyFacebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The UglyLaura Williams
 
Film 260- Facebook, the Aging Social Network
Film 260- Facebook, the Aging Social NetworkFilm 260- Facebook, the Aging Social Network
Film 260- Facebook, the Aging Social Networknanako77
 
The-Affiliate-3-Final-FINAL-2
The-Affiliate-3-Final-FINAL-2The-Affiliate-3-Final-FINAL-2
The-Affiliate-3-Final-FINAL-2Amber O'Brien
 
Person-to-Person-to-Person
Person-to-Person-to-PersonPerson-to-Person-to-Person
Person-to-Person-to-PersonMarc Pallarès
 
Social media and their influence on democratic election
Social media and their influence on democratic electionSocial media and their influence on democratic election
Social media and their influence on democratic electionVeronika Khyzhniak
 
Case Study: The Chop or Not Viral Marketing Campaign
Case Study: The Chop or Not Viral Marketing CampaignCase Study: The Chop or Not Viral Marketing Campaign
Case Study: The Chop or Not Viral Marketing CampaignOur Social Times
 
Claire kampman flipbook assignment
Claire kampman flipbook assignmentClaire kampman flipbook assignment
Claire kampman flipbook assignmentckamp4
 
Trippi: Net Politics Is Here To Stay
Trippi: Net Politics Is Here To StayTrippi: Net Politics Is Here To Stay
Trippi: Net Politics Is Here To Stayksilva27
 
PEORIA Project Report: #WeCouldHaveSeenThemComing
PEORIA Project Report: #WeCouldHaveSeenThemComingPEORIA Project Report: #WeCouldHaveSeenThemComing
PEORIA Project Report: #WeCouldHaveSeenThemComingGSPMgwu
 

Tendances (19)

Audience For Political Blogs
Audience For Political BlogsAudience For Political Blogs
Audience For Political Blogs
 
Social media in politics, digital economy, social business report
Social media in politics, digital economy, social business reportSocial media in politics, digital economy, social business report
Social media in politics, digital economy, social business report
 
Facebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The UglyFacebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The Ugly
 
Reddit, Twitter & Sunil Tripathi
Reddit, Twitter & Sunil TripathiReddit, Twitter & Sunil Tripathi
Reddit, Twitter & Sunil Tripathi
 
Film 260- Facebook, the Aging Social Network
Film 260- Facebook, the Aging Social NetworkFilm 260- Facebook, the Aging Social Network
Film 260- Facebook, the Aging Social Network
 
The-Affiliate-3-Final-FINAL-2
The-Affiliate-3-Final-FINAL-2The-Affiliate-3-Final-FINAL-2
The-Affiliate-3-Final-FINAL-2
 
Sample presentation
Sample presentationSample presentation
Sample presentation
 
Person-to-Person-to-Person
Person-to-Person-to-PersonPerson-to-Person-to-Person
Person-to-Person-to-Person
 
Social media and their influence on democratic election
Social media and their influence on democratic electionSocial media and their influence on democratic election
Social media and their influence on democratic election
 
Case Study: The Chop or Not Viral Marketing Campaign
Case Study: The Chop or Not Viral Marketing CampaignCase Study: The Chop or Not Viral Marketing Campaign
Case Study: The Chop or Not Viral Marketing Campaign
 
All Things Social Media
All Things Social MediaAll Things Social Media
All Things Social Media
 
Twitterlecture11
Twitterlecture11Twitterlecture11
Twitterlecture11
 
Social networking
Social networkingSocial networking
Social networking
 
9781137533890_sample
9781137533890_sample9781137533890_sample
9781137533890_sample
 
Claire kampman flipbook assignment
Claire kampman flipbook assignmentClaire kampman flipbook assignment
Claire kampman flipbook assignment
 
Trippi: Net Politics Is Here To Stay
Trippi: Net Politics Is Here To StayTrippi: Net Politics Is Here To Stay
Trippi: Net Politics Is Here To Stay
 
Social Media Is...
Social Media Is...Social Media Is...
Social Media Is...
 
Social Media is
Social Media isSocial Media is
Social Media is
 
PEORIA Project Report: #WeCouldHaveSeenThemComing
PEORIA Project Report: #WeCouldHaveSeenThemComingPEORIA Project Report: #WeCouldHaveSeenThemComing
PEORIA Project Report: #WeCouldHaveSeenThemComing
 

En vedette

Richard practica nº2.php
Richard practica nº2.phpRichard practica nº2.php
Richard practica nº2.phprichardrq
 
Marketing 2.0: En busca del engagement en los social media
Marketing 2.0: En busca del engagement en los social mediaMarketing 2.0: En busca del engagement en los social media
Marketing 2.0: En busca del engagement en los social mediaCarlos Martí
 
Parallel Archive Presentation
Parallel Archive PresentationParallel Archive Presentation
Parallel Archive Presentationgyukat
 
Integrated Media Strategies - RISE Austin 2011
Integrated Media Strategies - RISE Austin 2011Integrated Media Strategies - RISE Austin 2011
Integrated Media Strategies - RISE Austin 2011Luis Sandoval Jr.
 
Havas sports & entertainment france revue 2011 et tendances 2012
Havas sports & entertainment france revue 2011 et tendances 2012Havas sports & entertainment france revue 2011 et tendances 2012
Havas sports & entertainment france revue 2011 et tendances 2012Gaël Demenet
 
Supporto wi max toshiba introduce il supporto wimax nei notebook portégé r70...
Supporto wi max toshiba introduce il supporto wimax nei notebook portégé r70...Supporto wi max toshiba introduce il supporto wimax nei notebook portégé r70...
Supporto wi max toshiba introduce il supporto wimax nei notebook portégé r70...Ionela
 
Utente premium 2010-10-17
Utente premium 2010-10-17Utente premium 2010-10-17
Utente premium 2010-10-17Ionela
 
Seminario Redes Sociales (CAT) - Departaments Joventut Maresme
Seminario Redes Sociales (CAT) - Departaments Joventut MaresmeSeminario Redes Sociales (CAT) - Departaments Joventut Maresme
Seminario Redes Sociales (CAT) - Departaments Joventut Maresmelinkm.es
 
2011 Social Media Trends
2011 Social Media Trends2011 Social Media Trends
2011 Social Media TrendsScott Meleskie
 
Cx and social media
Cx and social mediaCx and social media
Cx and social mediaGBL35
 
Flyport wifi webserver configuration page
Flyport wifi webserver configuration pageFlyport wifi webserver configuration page
Flyport wifi webserver configuration pageIonela
 
An Interactive Learning Management System: Special focus on United Institute ...
An Interactive Learning Management System: Special focus on United Institute ...An Interactive Learning Management System: Special focus on United Institute ...
An Interactive Learning Management System: Special focus on United Institute ...UIT,United Institute of Technology
 
Termometro digitale usando pic16 f84a schema elettrico - 2010-11-03
Termometro digitale usando pic16 f84a schema elettrico - 2010-11-03Termometro digitale usando pic16 f84a schema elettrico - 2010-11-03
Termometro digitale usando pic16 f84a schema elettrico - 2010-11-03Ionela
 
Flyport openPicus datasheet
Flyport openPicus datasheetFlyport openPicus datasheet
Flyport openPicus datasheetIonela
 
Inese twitter
Inese twitterInese twitter
Inese twitterAna Aldea
 
Ultimo lancio discovery delle perdite rinviano l’ultimo lancio dello shuttle...
Ultimo lancio discovery delle perdite rinviano l’ultimo lancio dello shuttle...Ultimo lancio discovery delle perdite rinviano l’ultimo lancio dello shuttle...
Ultimo lancio discovery delle perdite rinviano l’ultimo lancio dello shuttle...Ionela
 

En vedette (20)

Richard practica nº2.php
Richard practica nº2.phpRichard practica nº2.php
Richard practica nº2.php
 
Marketing 2.0: En busca del engagement en los social media
Marketing 2.0: En busca del engagement en los social mediaMarketing 2.0: En busca del engagement en los social media
Marketing 2.0: En busca del engagement en los social media
 
Parallel Archive Presentation
Parallel Archive PresentationParallel Archive Presentation
Parallel Archive Presentation
 
Integrated Media Strategies - RISE Austin 2011
Integrated Media Strategies - RISE Austin 2011Integrated Media Strategies - RISE Austin 2011
Integrated Media Strategies - RISE Austin 2011
 
Havas sports & entertainment france revue 2011 et tendances 2012
Havas sports & entertainment france revue 2011 et tendances 2012Havas sports & entertainment france revue 2011 et tendances 2012
Havas sports & entertainment france revue 2011 et tendances 2012
 
Supporto wi max toshiba introduce il supporto wimax nei notebook portégé r70...
Supporto wi max toshiba introduce il supporto wimax nei notebook portégé r70...Supporto wi max toshiba introduce il supporto wimax nei notebook portégé r70...
Supporto wi max toshiba introduce il supporto wimax nei notebook portégé r70...
 
Utente premium 2010-10-17
Utente premium 2010-10-17Utente premium 2010-10-17
Utente premium 2010-10-17
 
Seminario Redes Sociales (CAT) - Departaments Joventut Maresme
Seminario Redes Sociales (CAT) - Departaments Joventut MaresmeSeminario Redes Sociales (CAT) - Departaments Joventut Maresme
Seminario Redes Sociales (CAT) - Departaments Joventut Maresme
 
Document1
Document1Document1
Document1
 
2011 Social Media Trends
2011 Social Media Trends2011 Social Media Trends
2011 Social Media Trends
 
Brandfog 2012_ceo_survey
Brandfog 2012_ceo_surveyBrandfog 2012_ceo_survey
Brandfog 2012_ceo_survey
 
Cx and social media
Cx and social mediaCx and social media
Cx and social media
 
SAK:n tavoitteet vaalikauden puoliväliriiheen, valtiontalouden kehyksiin 2014...
SAK:n tavoitteet vaalikauden puoliväliriiheen, valtiontalouden kehyksiin 2014...SAK:n tavoitteet vaalikauden puoliväliriiheen, valtiontalouden kehyksiin 2014...
SAK:n tavoitteet vaalikauden puoliväliriiheen, valtiontalouden kehyksiin 2014...
 
Flyport wifi webserver configuration page
Flyport wifi webserver configuration pageFlyport wifi webserver configuration page
Flyport wifi webserver configuration page
 
An Interactive Learning Management System: Special focus on United Institute ...
An Interactive Learning Management System: Special focus on United Institute ...An Interactive Learning Management System: Special focus on United Institute ...
An Interactive Learning Management System: Special focus on United Institute ...
 
Termometro digitale usando pic16 f84a schema elettrico - 2010-11-03
Termometro digitale usando pic16 f84a schema elettrico - 2010-11-03Termometro digitale usando pic16 f84a schema elettrico - 2010-11-03
Termometro digitale usando pic16 f84a schema elettrico - 2010-11-03
 
Twitter y linkedin Sebastián Camiser
Twitter y linkedin Sebastián CamiserTwitter y linkedin Sebastián Camiser
Twitter y linkedin Sebastián Camiser
 
Flyport openPicus datasheet
Flyport openPicus datasheetFlyport openPicus datasheet
Flyport openPicus datasheet
 
Inese twitter
Inese twitterInese twitter
Inese twitter
 
Ultimo lancio discovery delle perdite rinviano l’ultimo lancio dello shuttle...
Ultimo lancio discovery delle perdite rinviano l’ultimo lancio dello shuttle...Ultimo lancio discovery delle perdite rinviano l’ultimo lancio dello shuttle...
Ultimo lancio discovery delle perdite rinviano l’ultimo lancio dello shuttle...
 

Similaire à Leveraging Social Media to Measure What Your Audience is Saying About You

Social media wtf. New Media
Social media wtf. New MediaSocial media wtf. New Media
Social media wtf. New MediaMarco Gorini
 
Social Media and Fundraising
Social Media and FundraisingSocial Media and Fundraising
Social Media and FundraisingDave Tinker, CFRE
 
What We Learned From Social Media
What We Learned From Social MediaWhat We Learned From Social Media
What We Learned From Social MediaAdrian Monck
 
Great Writing 4 - GREAT WRITING 4 Great Essays
Great Writing 4 - GREAT WRITING 4 Great EssaysGreat Writing 4 - GREAT WRITING 4 Great Essays
Great Writing 4 - GREAT WRITING 4 Great EssaysJennifer Brown
 
Networked: The New Social Operating System in Civic Life
Networked: The New Social Operating System in Civic LifeNetworked: The New Social Operating System in Civic Life
Networked: The New Social Operating System in Civic LifeKDMC
 
The effect of social media in our political lanscape
The effect of social media in our political lanscapeThe effect of social media in our political lanscape
The effect of social media in our political lanscapeMopelola8
 
Building Across The Social Web - The Implications of Social Web Technologies ...
Building Across The Social Web - The Implications of Social Web Technologies ...Building Across The Social Web - The Implications of Social Web Technologies ...
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
 
Marketing your Not-for-Profit Using Social Media
Marketing your Not-for-Profit Using Social MediaMarketing your Not-for-Profit Using Social Media
Marketing your Not-for-Profit Using Social MediaPatrick Byers
 
Social Media for San Diego Press Club
Social Media for San Diego Press ClubSocial Media for San Diego Press Club
Social Media for San Diego Press ClubJulie Wright
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?Nathan Roth
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?Martafy!
 
Twitter_user perception as a news resource
Twitter_user perception as a news resourceTwitter_user perception as a news resource
Twitter_user perception as a news resourcePawan Gupta
 
How to create a social media marketing plan
How to create a social media marketing planHow to create a social media marketing plan
How to create a social media marketing planNick Bowditch
 
Essay On My Country For Class 4 In English
Essay On My Country For Class 4 In EnglishEssay On My Country For Class 4 In English
Essay On My Country For Class 4 In EnglishEbony Harris
 
Escape Artist Insiders magazine - December 2020 - Featuring Luigi Wewege
Escape Artist Insiders magazine - December 2020 - Featuring Luigi WewegeEscape Artist Insiders magazine - December 2020 - Featuring Luigi Wewege
Escape Artist Insiders magazine - December 2020 - Featuring Luigi WewegeLuigi Wewege
 

Similaire à Leveraging Social Media to Measure What Your Audience is Saying About You (20)

Social media wtf. New Media
Social media wtf. New MediaSocial media wtf. New Media
Social media wtf. New Media
 
Social Media and Fundraising
Social Media and FundraisingSocial Media and Fundraising
Social Media and Fundraising
 
What We Learned From Social Media
What We Learned From Social MediaWhat We Learned From Social Media
What We Learned From Social Media
 
Great Writing 4 - GREAT WRITING 4 Great Essays
Great Writing 4 - GREAT WRITING 4 Great EssaysGreat Writing 4 - GREAT WRITING 4 Great Essays
Great Writing 4 - GREAT WRITING 4 Great Essays
 
Networked: The New Social Operating System in Civic Life
Networked: The New Social Operating System in Civic LifeNetworked: The New Social Operating System in Civic Life
Networked: The New Social Operating System in Civic Life
 
The effect of social media in our political lanscape
The effect of social media in our political lanscapeThe effect of social media in our political lanscape
The effect of social media in our political lanscape
 
Building Across The Social Web - The Implications of Social Web Technologies ...
Building Across The Social Web - The Implications of Social Web Technologies ...Building Across The Social Web - The Implications of Social Web Technologies ...
Building Across The Social Web - The Implications of Social Web Technologies ...
 
Marketing your Not-for-Profit Using Social Media
Marketing your Not-for-Profit Using Social MediaMarketing your Not-for-Profit Using Social Media
Marketing your Not-for-Profit Using Social Media
 
Social Media for San Diego Press Club
Social Media for San Diego Press ClubSocial Media for San Diego Press Club
Social Media for San Diego Press Club
 
J350 Social Media Intro
J350 Social Media IntroJ350 Social Media Intro
J350 Social Media Intro
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?
 
Twitter_user perception as a news resource
Twitter_user perception as a news resourceTwitter_user perception as a news resource
Twitter_user perception as a news resource
 
What is social media NOW?
What is social media NOW?What is social media NOW?
What is social media NOW?
 
ALI ABA 2011 "The 'Social' Lawyer"
ALI ABA 2011 "The 'Social' Lawyer"ALI ABA 2011 "The 'Social' Lawyer"
ALI ABA 2011 "The 'Social' Lawyer"
 
How to create a social media marketing plan
How to create a social media marketing planHow to create a social media marketing plan
How to create a social media marketing plan
 
Romania Game
Romania GameRomania Game
Romania Game
 
Essay On My Country For Class 4 In English
Essay On My Country For Class 4 In EnglishEssay On My Country For Class 4 In English
Essay On My Country For Class 4 In English
 
The Great Delusion Behind Twitter
The Great Delusion Behind TwitterThe Great Delusion Behind Twitter
The Great Delusion Behind Twitter
 
Escape Artist Insiders magazine - December 2020 - Featuring Luigi Wewege
Escape Artist Insiders magazine - December 2020 - Featuring Luigi WewegeEscape Artist Insiders magazine - December 2020 - Featuring Luigi Wewege
Escape Artist Insiders magazine - December 2020 - Featuring Luigi Wewege
 

Dernier

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 

Dernier (20)

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 

Leveraging Social Media to Measure What Your Audience is Saying About You

  • 1. Annie Pettit CRO Conversition Sean Case SVP Peanut Labs
  • 2. Leveraging Social Media to Measure What Your Audience is Saying about You
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Social Media for Market Research SocialVoice: Enabling Researchers to Ask and Listen
  • 25. Background Some TV shows fail Some TV shows thrive All cost money
  • 26.
  • 27.
  • 29.
  • 30. DWTStars Gossip Girl One Tree Hill Accidentally Numb3rs Ghost Whisp Jersey Shore Ugly Betty Dance Crew Christine Cougar Town 30 Rock Desperate HW Volume 
  • 31.
  • 32.
  • 33. Slightly More Love for 30 Rock Top 2 Box Sentiment Source: SocialVoice
  • 34. But Way More Chatter For 30 Rock Volume of Online Chatter Source: SocialVoice
  • 35. We’ve Got Some Passion… Construct 30 Rock Christine Purchasing ███████ ████ New Different ████████ ████ Recommend ███████   Trial ████ ███████ Aggregate Emotions ███████ ███ Anticipation ███████ ██ Appreciation ████████ ████ Courage ████ ████ Happiness ████████ █████ Surprise ████████ ████ Trust ██████ ████
  • 36. … And Lots of Liking Construct 30 Rock Christine Purchasing ████████ ██████ New Different ███████ ███████ Recommend ███████ ███████ Trial ████████ ████████ Aggregate Emotions ███████ ███████ Anticipation ███████ ███████ Appreciation ███████ ███████ Courage ███████ ███████ Happiness ███████ ████████ Surprise ███████ ███████ Trust ██████ ███████
  • 37. Much More Love For Cougar Town Top 2 Box Sentiment Source: SocialVoice
  • 38. And Much More Volume for CT Volume of Online Chatter Source: SocialVoice
  • 39. They aren’t making love… Source: SocialVoice Construct Cougar Town Accidentally on Purpose Purchasing ████ ████ New Different ████ Recommend ██████ Trial ██████ Aggregate Emotions █████ Anticipation █████ Appreciation █████ Courage ███████ Happiness █████ █ Surprise ████ Trust ████████
  • 40. … nor are they making like. Source: SocialVoice Construct Cougar Town Accidentally on Purpose Purchasing █████ ████ New Different ██████ ███ Recommend ███████ █ Trial ███████ ██ Aggregate Emotions ███████ ██ Anticipation ███████ ██ Appreciation ██████ ██ Courage ████████ Happiness ██████ ██ Surprise ██████ ██ Trust ████████
  • 42. Get The Head’s Up “ I love that they keep going back to Greyson's tiny eyes. Its hilarious because the actor really does have small eyes and he cannot do anything about it in real life”
  • 43.
  • 44.
  • 45.

Notes de l'éditeur

  1. comScore, Harris Interactive and The Nielsen Company have over 350 videos combined.
  2. You read survey verbatims to get a feel for the data Same for social media research