2. Late 2011: political context...
•
Danilo Medina’s campaign had started. Had a 3-axis
claim: “Correct what’s wrong”, “Continue what’s
right” and “Do what’s never been done”.
•
Polls indicated a closed difference between Danilo
Medina and Hipólito Mejía (his main opponent)1.
•
Out of a universe of 6.5 million voters, the 18-29
years old segment weighed 27%2.
•
Social media channels have been used up to that
day as a way of citizen pressure.
1
2
La guerra de encuestas
Jóvenes estudiantes decidirán elecciones
3. the challenges
ung people into the important
1. Turn yo
lders of the campaign, providing an
stakeho
they could express their vission
scenario where
inican Republic they dream of.
of the Dom
2. Raise the level of th
e political debate
among dominicans.
romote a culture
3. P
izen participation
of cit
political affiliation.
regardless of
r consensus about what the
4. Seek fo
lation thinks needs to be
popu
corrected & continued.
done,
4. engagement regardless of political
A virtual plataform for citizen
it proposals, vote & comment
affiliation, where people could subm
t
would become part of the governmen
on them. The most valued ideas
ilo Medina & Margarita Cedeño.
program of Dan
18. key dates...
01.31.2012
Started proposals'
submissions
+15 offline seminars
+1000 trained on
how to use the
platform
03.22.2012
Ended
proposals'
submittions
04.05.2012
Ended
proposals'
evaluation
04.12.2012
“Government
Plan” National
Presentation
19. results
•
•
•
Most used hashtag on the 2012 presidential campaign
Twitter: 31% growth of followers (from 22.8K to 33K) in 3 months
Facebook: 44% growth of fans (from 130.5K to 233.5K) in 3 months
Lanzamiento
“Ponte pa’ tu país”
23. key takeaways...
Understand Change:
Citizens are politically organizing themselves
through social channels, without parties,
without traditional media.
Innovation = New way of doing politics is
possible:
First iniciative, in América Latina y the
Caribbean to allow citizens to submit proposals
to be included in a government program.
