Come join us at the NTC Promenade as the Challenged Athletes, Make a Wish Foundation and California Center for Sustainable Energy compete for the coveted Ad 2 Public Service Campaign. After they present, we will have Christine Guardia, cause cultivator at KooDooz, to speak on Cause Marketing. Christine became involved in cause marketing campaigns while pursuing her MBA in Public & Nonprofit Management and Marketing at Boston University.

1. Cause Marketing Partnerships…The Fifth “P” Ad 2 San Diego August 27, 2009 Christine Guardia, Cause Cultivator, KooDooZ

2. What is CSR? Source: www.industryplayer.com/corporate_social_responsibility.php

4. Cause Marketing Spending Sources: Cause Marketing Forum and IEG

6. Cause Marketing Benefits Nonprofit Brand Consumer Increased public awareness Increased brand recognition Increased knowledge of cause More funding More sales More purchasing power Enhanced reach Enhanced public relations Enhanced personal connection

14. Facebook Facebook Causes Facebook Pages

15. Twitter 4 Good Twestival: 200+ worldwide tweetups on 2/12/09 raised $250,000 for charity: water TweetsGiving: Raised $11,000 for school in Tanzania from 98% new donors 12for12K: Trying to raise $12,000 per month for 12 different charities in 2009 Pledge to End Hunger: 4,800 pledges signed and $28,000 raised primarily via online tools

16. Crowd-Sourced Philanthropy In its second year, awarded $2.5M to winning projects 167,000 Facebook users voted to allocate $3M to 10 nonprofits Five organizations will receive $20,000