This is an edited version of a informal presentation I gave to the rest of the SeatGeek team to provide more insight into what I was actually working on and how things are being tracked. Some slides were removed because they contained internal data.

1. The Life and Times of SeatGeek SEO…Vol. 1 May 12, 2011 Chad Burgesschad@SeatGeek.com http://SeatGeek.com twitter: @chadburgess Edition (edited)

2. The SEO Team at SeatGeek 2

3. The SEO Team at SeatGeek we are all the SEO team 3

4. The SEO Team at SeatGeek …especially Jose 4

6. Customer acquisition / conversions

7. Rank for transactional keywords

8. Rank for relevant informational terms

9. Convey market leadership

10. Brand recognition

12. Traffic growth

13. SERP position for transactional keywords (and non-transactional)

15. We ranked #1 on Google for key terms

16. The story got >30,000 visits off of 327 unique keywords

19. Google analytics dashboard updated daily

21. But, we have done social share tests (MLB meta page) etc.

23. 9 Leveraging Existing Research and Test Results

24. 10 The Life and Times of SeatGeek SEO…Vol. 2 and beyond On-page Content (freelance team of 5 and growing) Creative SEO tactics, Content Freshness & Relevancy Aggressive SEO blog content (targeting high-volume terms and transactional terms) / Agile SEO Social shares A/B Tests

26. Leveraging blog content / RSS to maintain freshness on transactional pages and provide relevant internal links

27. Improved / creative internal linking

29. Write to rank for aggressive high-level and mid-tail terms (“summer concerts 2011”

30. Institutionalize industry-leading internal content linking

31. With me, Ben, and interns create dynamic shareable content