My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.
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2011 BarkWorld Expo Presentation - LBS & the "Check-in" Revolution
1. LBS & the “Check-in” Revolution 2011 BarkWorld Expo Chad Elkins - @ratpack
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3. Over 5 Billion Mobile Phones Worldwide. 37% are Smartphones, rising to 43% in 2015. 6.1 Trillion Text Messages sent in 2010. Over 400Kapplications in the Apple App store and 300K in the Android marketplace. The Apple App store topped 15 Billion downloads in July 2011.
4. Extension of Personal Self “It’s my Life.” Mobile phones are among the most personalized and cherished consumer possessions. According to a new survey from Prosper Mobile Insights, 52.9% of smartphone owners use all the functions of their smartphone, saying that "It's my life."
5. What is a “check-in”? It is a function that facilitates the sharing of an activity. The important aspect of checking in is not that one is doing the activity itself, but the fact that the person chose to share they were doing that activity.
9. Over 50% are motivated to use the service for discounts
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11. Foursquare Users: Approximately 10 million worldwide. 40% are international. Hit a total of 1 Billion check-ins the week of Sept 19th 2011. Pioneer in defining the “check-in” for the masses
18. Gowalla Users: Approximately 1.1 million Wants to help you “craft the narrative of your life” - CEO Josh Williams Check-ins are called “Stories” source: Mashable
19. Image source: all things digital image source: Mobile Marketing Watch
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21. Had 1,000 of IHG’s 4,400 properties listed in its database of more than 1 million “spots” (or locations)
22. 16% conversion rate for people who checked into the property and then requested more info.
35. Second & Third Screens Shift in Content Consumption Consumers no longer focus attention on one activity. Sharing what they are consuming across social networks is rapidly gaining momentum.
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37. 60% of Those Distractions Were From a Smartphone
38. 70% of Tablet Owners Used Their Device While Watching TV
39. 86% of Mobile Users Access the Internet on Their Device During ShowsSource: AdAge May 2011 & Nextekis May 2011
40. GetGlue – 1.5 Million Users source for images: getglue.com