URL shorteners like bit.ly, goo.gl, or t.co are ubiquitous on today’s Web and serve a purpose, which, as the title suggests, is to shorten URLs. However, there is a lot more that URL shorteners can do. For example, learn how to create bit.ly bundles, use goo.gl to generate QR codes that link to anything on the web, see how Twitter automatically shortens URLs using t.co, and discover valuable analytic data on who is clicking on and sharing your links.