This is a high-level social media overview geared towards high school guidance counselors.

1. All of Our Students are “On Social Media” …but, what do we need to know? Melanie Mathos, Public Relations Manager, Blackbaud Chad Norman, Internet Marketing Manager, Blackbaud © 2010 Blackbaud

2. Why are tweens and teens so predisposed to communicating online? http://www.flickr.com/photos/kamshots/204036348/

3. It’s a lot like texting!Nearly two-thirds of teens - 63 percent - have a cell phone (8)47% of Teens Can Text with Eyes Closed (1)1 in 3 teens send 100-plus texts a day (2)1/4 of text messages sent by teens are sent during class. (14)50%of teens admit to text messaging while driving (8)Teens with phones averaged nearly 2,900 texts a month (14) http://www.flickr.com/photos/kamshots/204036348/

4. Teen social networking by the numbers (10) 51% check their sites more than once a day.22% check their sites more than 10 times a day. (12)39% have posted something they later regretted.37% have used the sites to make fun of other students.25% have created a profile with a false identity.24% have hacked into someone else's account.13% have posted nude or seminude pictures or videos of themselves or others online. http://www.flickr.com/photos/kamshots/204036348/

5. Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0(or social media) refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

6. Today’s Social Web Brings it All Together

9. Share photos, links, ideas, updates, birthdays, events, etc.

10. More than 400 million users (15)

11. 50% login every day

12. 26% of users are 17 and under

13. Fastest growing group is 55+

15. 37% of users are under 17

16. Facebook is much bigger

17. Traffic is heading down

18. Very customizable

20. 133 million blogs (16)

21. 35% of online teen girls blog (8)

22. 20% of online teen boys blog (8)

23. Microblogging is popular with teens

25. 105 million registered users (4)

27. #2 search engine behind Google

28. 24 hours of video uploaded every minute of every day

29. Teen boys are twice as likely to post a video as a teen girl (8)

30. #1 site for kids age 2-11 (13)

32. Virtually no teens on platform

33. Ranks high in Google

35. Users can control photo rights

36. Hosting over 4 billion images (17)

39. Smartphone needed

41. 2 Simple Social Media Rules Teens Need to Know About Never say anything you wouldn’t say to your mother What happens in Vegas stays on Facebook http://www.flickr.com/photos/nathannowack/1370695123 http://www.flickr.com/photos/calliope/3471244658/

42. Social Media Pitfalls Think about privacy Employment impact Cyber-bullying Sexting

43. Share Pair What do you think your students greatest opportunities and threats are with social media?

44. Addressing Social Media Create social media policy for students Create social media policy for staff Educate students, staff, and parents http://www.flickr.com/photos/wonderlane/37531816/

45. OK, who has questions?

46. Thank you! If you have any questions, or just want to chat, you can find us online: chad.norman@blackbaud.com twitter.com/chadnorman Blackbaud.com/ChadNorman Blackbaud.com/BlackbaudNews melanie.mathos@blackbaud.com twitter.com/melmatho

47. REFERENCES 1 http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=1334 2http://bit.ly/brSIdS 4http://bit.ly/cnqUql 5 http://bit.ly/9hD2j8 6 http://www.cyberbullying.us/research.php 7 In a recent survey conducted by The National Campaign 8 Pew "Teens & Social Media" Study(Source: link to study) 9 Arbitron and Edison Research (Source) 10 COMMON SENSE MEDIA's POLL OF SOCIAL NETWORKING (Aug 2009) SOURCE 11 Nielson http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf 12 (Source) 13 http://www.marketwire.com/press-release/Video-Generation-Kids-Teens-Consuming-More-Online-Video-Content-Than-Adults-Home-According-866120.htm 14 (Source: Common Sense Media, quoted here) 15 http://mashable.com/2010/02/04/facebook-400-million/ 16 http://technorati.com/blogging/state-of-the-blogosphere/ 17 ^4 Billion Photos on Flickr from Flickr Blog

49. You post updates for your followers to read

50. Your followers post updates for you to read

52. How does Twitter work?: Terms to know … Tweet Message “@” ReTweet “RT” Hashtag “#”