The document discusses how nonprofits can use real-time social web tools to engage staff and audiences. It describes tools like microblogging, live video streaming, and mobile applications that allow organizations to communicate and interact with supporters in new ways. The presentation provides examples of how these tools have been used to fundraise, organize events, and disseminate information. It encourages organizations to experiment with an integrated social media strategy to attract younger donors and publicize their work.

1. The World Wide Web Show Turn Your Staff Into Stars with the Real-time Social Web October 2, 2008 Chad Norman

5. Integrating Multiple Channels of Communication Interactivity Audience Size A look at the communication continuum

6. Social Tools of the Broadcast Channel

8. It’s All About Engagement

11. Are Updates Becoming the Base Unit of Social Media? If you have an iPhone, you might think so.

13. Build a Deep Network Around You Leverage your entire network, not just your organizations supporters.

14. Example: Personal Networks for Action & Traffic Danielle Brigida, nwf.org Jonathon Colman, Nature.org Peter Deitz, Social Actions

15. Example: Go Green Charleston Increasing traffic & ad revenue in 24 hours by using your network and social news

17. Social Tools of the Broadcast Channel

32. The Firehose: Live Election Feed on Twitter

33. The Firehose: TwitterVision

38. Questions?

40. Social Tools of the Broadcast Channel

41. Integrating Multiple Channels of Communication Interactivity Audience Size A look at the communication continuum