Chad Richards' Video SEO presentation from the Hoosier PRSA Social Media Bootcamp help April 25th in Indianapolis. Tips for improving video search results in both Google and YouTube as well as increasing the number of views a video receives.
7. Edgar Dale Cone of Learning
People remember 10% of what they READ
People remember 20% of what they HEAR
People remember 30% of what they SEE
People remember 50% of what they
SEE and HEAR
People remember 70% of what they SAY
People remember 90% of what they SAY and DO
8. “You can take 1,000 words to explain to me what your
product looks like...but I’d rather see it in a minute or
two of video.”
~ Robert Scoble
9. Consumer demand
People prefer a visually dynamic medium
when it comes to being entertained or
getting information
Video is the most engaging medium
available
11. YouTube is the 2nd largest search engine
and the 4th largest web property.
Video search on YouTube accounts for
25% of all Google search queries in the
U.S.
15. The YouTube algorithm is proprietary
No one knows the EXACT factors affecting ranking & position
There ARE, however, things that have been shown to help...
16. Include keywords in your video’s file name
GOOD: brand-product-name-in-action-video.mov
BAD: 1342sdafsa.mov
GOOD: indianapolis-apartments-scandia-video.mov
BAD: apartmentvideo2.mov
17. Use keyword rich titles, descriptions, & tags
Include the word “video” in your titles
Place a link at the beginning of your description