To Tweet or Not To Tweet - Twitter Basics Learn the benefits of twitter and how it can be used to grow and build your business.

1. Learning is an
ongoing process with
Star
t
Learning is an ongoing process with Twitter

2. Twitter Power
Takes less time – 140 characters
Makes you a better
writer/communicator
Keeps you current
Drives traffic to your blog
Builds brand
Learning is an ongoing process with Twitter

3. TWITTER BASICS
Set up account – 3 Main
Features Get a picture, bio
(160 character – keywords,
target audience, what your
brand is and the message
you want to communicate.)
Take them back to your
blog.
Basic Tweets – Status
update, Replies, Direct
Messages
Hashtags - #richesinniches
Hashtags work as targeting
people to your interests or
to what your business is
built around.
Tweet Consistently
NOTHING like Facebook
Facebook is like walking
into Cheers, a coffee shop,
somewhere there is a whole
lot of activity and subjects
being talked about.
Twitter is like walking into
the library of congress.
People are sharing valuable
pieces of content. Nothing
about family or vacationing.
Learning is an ongoing process with Twitter

4. WHAT TO TWEET
Your own
content
(80/20 Rule)
Can Now
Use Photos
Content of
Others who
Align With
Your brand
Avoid
Negativity/Pers
onal Chat
Learning is an ongoing process with Twitter

5. BEST TIMES
Weekends
Rock
Retweets
3-5pm
EST US
Highest
Activity
Early
in
Week
Retweeti
ng
Peak
Friday
Learning is an ongoing process with Twitter
THU-SUN
Highest
RT
and
CTR

6. QUICK TIPS
22 Tweets Per Day is
Average
Work on Headlines
Guru/Expert Term
Longer Tweets get More
Clicks
60% - 80% More RT with
Links
Put link halfway through
140 characters
Avoid @ replies
Share Other Content
Quickly/Yours Slowly
CTA – Please Retweet vs RT
Adverbs/Verbs Perform
Better Than
Nouns/Adjectives
Learning is an ongoing process with Twitter

7. HASHTAGS
#richesinniches
Search Box
What’s
Trending
Learning is an ongoing process with Twitter
What are
YOUR Target
Hashtags

8. WORDS THAT WORK
you
blog
twitter
social
social
media
free
10
blog
post
please
retweet
media
follow
check
out
post
help
how to
new blog
post
Learning is an ongoing process with Twitter
great
top
Justin
Bieber
(kiddi
ng)

9. WORDS THAT BOMB
game
work
going
home
gonna
night
hey
hey
haha
lol
bed
tomorro
w
watchin
g
back
but
well
tired
sleep
some
bored
Learning is an ongoing process with Twitter

10. 30 MIN A DAY PLAN
Schedule it in Calendar
Get the Mobile App
Have a PLAN
Learn about Lists
Know Your Brand
Learning is an ongoing process with Twitter

11. PRODUCTIVITY APPS
BufferApp.com
Hootsuite.com
SocialOomp.com
Learning is an ongoing process with Twitter
Your
Mobile Phone
and
Down Time

12. MY SIMPLE STRATEGY
Go to a marketing page find an article that is interesting and that you have an opinion
on, and leave a long comment on it. Then grab the URL for the article shorten it using
bit.ly and broadcast it out through Twitter, FB, LinkedIN
Find 5 new people to follow on Twitter
Find 5 new people to friend on Facebook
2 x’s a week respond to a post in a LinkedIN
group that I subscribe to
Publish a new blog post (usually using one of
the comments that I had left on marketing page
throughout the week)
Learning is an ongoing process with Twitter

13. MY SIMPLE STRATEGY
Go to a marketing page find an article that is interesting and that you have an opinion
on, and leave a long comment on it. Then grab the URL for the article shorten it using
bit.ly and broadcast it out through Twitter, FB, LinkedIN
Tweet 1 – Self-Promotional
Tweet 2 – Link to an article on the web that
you find interesting
Tweet 3 – Something fun or personal
Tweet 4 – Re-Tweet someone else’s message
Tweet 5 – Link to an article on the web that
you find interesting
Tweet 6 – Self-Promotional
Learning is an ongoing process with Twitter
Tweetdeck.com / Friendorfollow.com / Twellow.com

14. THANK YOU 
Learning is an ongoing process with Twitter
3/7/2014
14