1. “Summer potato
Audience; my primary target market that these salad; Make the most
recipe cards will be aimed at is the older of Jersey Royals in this
Theme; will take inspiration from generation because they will have more time on fresh and crunchy side
with buttermilk “Cheese & chive coleslaw;
British culture and the idea of a there hands and are more likely to have time to
dressing, radishes and Homemade coleslaw makes
vintage style afternoon tea. Looking make some of these products which may also use the perfect accompaniment
cress”
into past jubilee celebrations where some upmarket ingredients at might need to be to a picnic feast, delicious
families and communities are brought specially made, my secondary market would look “Cucumber & herb served with crusty rolls and
triple-deckers; ham.”
together to have street parties and to targeting the family market, as it will be Traditional cucumber
celebrations; and from his research I appropriate for them on days out and the holiday sandwiches on brown
will be able to incorporate some of season, but might not be used on a regular basis bread are given a “Triple cheese & onion
these ideas into the photography to because of the time and money that needs to go facelift with mint and muffins; Savoury fluffy cakes
give it a distinct style. into some of these recipes and might not be chive cream cheese.” packed with cheddar,
Parmesan, chives, spring onion
suitable for younger children because of there and cream cheese - delicious
particular tastes . fresh from the oven.”
Images; the images for this style of
recipe cards will be created by our
own photography work, they will
British Classics/ Afternoon Tea
Recipes; incorporating
display the finished product of what Design; the layout and format of these 8 recipe cards will have a small snacks, finger
the food looks like when completed very simplistic and sophisticated look to it to suit the older food and picnic foods
which helps give the reader an idea of generation, with classic handwritten font and using a pastel colour that are both sweet and
the sort of thing it will look like and scheme and using colours such as; pinks, blues, greens, oranges savoury. That can be
whether it is suitable for them. The and yellows. These colours will suit the summery foods and time suitable for any ages
photography will be mainly of the food of year that these cards will be aimed and used for. These colour from young to old and
but there could also be some props tones also have no real reference and are suitable for both the can be used created for
involved to incorporate it with the male and female market. the layout for the text and images will a number of reasons
theme, whether this is because it is set be as follows, one large image that spans across the whole front from lunches, picnics or
within a kitchen, and using old china page to give readers an accurate idea of what they are making. for on the go. Examples
pots, bunting and floral displays. There will also be a smaller version f the same image of the back of some recipes
of the recipe card which will help to split the text up, and is more sourced from the
convenient for the reader to have a photograph on both sides. internet include;
Production methods; these methods include making the card laminated which means hat the card is more durable, and hard wearing as been
able to wipe these over make them suitable for the kitchen environment. To make the recipe card fit more within the theme I would look to
incorporating and using embossing around the title of each recipe card to make it look more high class and elegant to suit its target market of
the older generation.

5. Theme; the theme for these recipe cards will take
inspiration from foods from different countries Audience; these recipe cards are primarily aimed at those Recipes; all recipes for these
and taking inspiration from some of there busy students either and university, college or in full time cards will involve savoury
traditional meals, as well as trying to make these work, which can find it challenging to make good food on a recipes from around the world
as healthy as possible because as busy working budget which is something I aim to create, using go give the reader variety and
student ready meals and takeaways are seen as ingredients that have value for money or that can last for
change to there very simple
many servings. It is also key for these recipe cards to
quick alternatives which is something that would diet. Some examples of these
involve foods that are both tasty and are nutriuos. As well
change with these recipe cards! To incorporating as this targeting students it will work well for those recipes is;
this theme into my recipe cards will be key, which family’s living on a budget , and the fact that many parents “Japanese tofu noodle bowl
I will try and achieve by using the colour schemes might work long hours so something that is quick and This healthy soup is full of fresh
from that flag from that country and involving simple to do whether it is the parent or child. spring flavours and makes a
objects that will represent that country, example sophisticated vegetarian meal for
could be from Spanish, Italian, British, Chinese and guests” “Tex-Mex burrito
Indian food. A speedy vegetarian
Quick meals made easy for busy students dish - ideal as a last-
minute, midweek
supper”
Image; the images for these recipe cards will also include images created by photography's taken “Vegetable Thai red
mainly of the food products that have been created within these photographs I will also try and curry “Tomato & basil
include objects and colours related to that country of food I have chosen so that it fits well with Turn sinful curry into a sauce
favourite supper once Save time and money
my theme. There is most likely to be the same image used twice one on larger image on the front more, with clever with this simple and
and then a smaller image on the back if the card which shows this food and makes it easier for the ideas on how to cut tasty sauce, great with
reader to see the recipe and a picture of the food on the same page. the fat content” pasta, meat or fish”
Production Methods; these recipe cards will be printed
Design; these recipes cards will have a similar layout to my first idea where by there
onto A5 sized paper as this is common with vegetarian
will be a large main image cover the whole front page of the recipe card, with a large
recipe cards. Using “As a general rule we give strong
banner across the top to state the recipe. The types of fonts which I will include will
preference to recycled paper and vegetable inks.
be in a sans serif font to make it easy and clear to understand. The colour schemes
We tend to use 350gsm paper stock as this is quite stiff
for this style of card will use primary colours that will help to make the page stand
and similar to the thickness of a good type of card.
out and attract the younger end of the market, I could also look at include some
We print the recipe cards on 100% recycled, FSC
neon colour to the colour palette to represent the vibrant and bright colours of
approved stock” these recipe cards will then be
student life. These colours will then be appropriate for both the male and female
laminated to help prevent damage, and make it more
market. These cards will also include helpful tips and guidance, as well as other
durable as it is splash back. These cards will be editing
opinion of things to try with the recipe which will work well for students as they can
and designed on the computer using Photoshop to allow
easily change the seasonings and flavour, to make a slight difference which will be
me to edit the photographs to a high standard ready to
found on the back of the recipe card.
be used in reality, for customers.

9. Theme; From a young age children like to learn and do Recipes; before deciding on recipes I will need to make sure that they are both
new things, so creating recipes that both parent and suitable for parent and children, looking into how challenging these recipes will be
child can do together is a fun and interactive way for and the language that we will use when it comes to putting a method together, so
then to learn and develop there skills and get them something I could look into doing could be including how difficult it is and the age
tasting and touching new things, and so because this is that the child could be to create the food. These recipe cards would be suitable for
suited for a the younger generation there will be a both the summer and winter months, with products such as ice lollies make from
mascot to form part of the theme and will be used fruit, and different cakes and biscuits decorated in different ingredients and shapes.
throughout the 8 recipe cards. The theme will also come Some examples of such recipes include;
Fruity Tofu Smoothie Place apple juice, yogurt, tofu, berries,
from the colour palette that I decide to choose which will Banana Split Pancakes for Picky
Eaters; When the kids are driving banana, and honey in a blender. Cover and process until well
be primary colours that children can refer to while blended.
you bananas, promise them these
cooking, learning new food ingredients, textures and While the blender is still running, drop ice cubes into the blender
banana pancakes with chocolately
colours. Nutella—they'll stop monkeying one at a time (through the hole in the lid) until smooth.
Pour the smoothies into tall glasses.
Food made easy for children to get
Production methods; around immediately!
when producing my recipe
cards , I will look to make
them as practical as
possible while in the involved with Audience; theses recipe cards will be
Images; These recipe cards may also include mixed media when it comes there to target the younger
kitchen environment
because of both children to putting the different elements together to make these cards look generation and the family market as
and parents working more creative, messy and child, and so this mixed media element could these recipes are things that both
together , to laminating be used within the titling of each recipe card .However, the main way I generations can do together, with
these cards will mean they will create my images will be through photography to capture the main interaction with both parent and
are wipe clean and image of what the final product will look like , as well as the main image child. It will benefits the child
durable within the the recipe card will give the reader a step by step guide in photographs because they are learning and
kitchen. These cards two to for the younger readers as it is easier for them to visualise the developing there skills when it come
will be printed onto A5 instructions these image will be created either by photograph or could to cooking and domestic work. For
size paper making it be hand drawn to represent each instruction. younger children it will also give
practical within the Design; The colours for this type of recipe card would use bright colour them the chance to familiarise with
working environment and scheme following the main primary colours which will help to make it different colours, textures and
will be an appropriate size eye catching and stand out and for younger children they will be able to ingredients. All these types of these
to fill with information pick out these key colours whether this is in ingredients. when it comes things will be given guidence by some
with no white spaces but to the presentation it could be made to look like it is written on lined of the helpdful hints and tips that will
as well not to cluttered paper which would help make it topical and appropriate. There will also be found on the recipe card and suit
and will also use font that be a mascot seen on both sides of the recipe card alongside a speech that younger demographic, using
both adults and children bubble giving the children something to follow through the recipe these approiraite lanuage when it comes to
will be able to read speech bubbles could be full of tips, safety instructions or serving , writing out the reicpes, the colours
timings and difficulty. used and the layout for this too.