3. One of ten largest advertising agencies in world1917: Grey Studios founded by Larry Valenstein (renamed Grey Advertising Inc. in 1925) 1959: First international office opened in Montreal 1965: Fourth national advertising agency to go public 1976: Joint venture formed with Swiss advertising firm 2000: Grey Global Group created as a holding company Grey Worldwide becomes its advertising unit 2004: The WPP Group offers nearly $1.4 billion for Grey
4. Agency Background 10, 500 employees $1.3 billion in sales per year 112 offices in 116 cities in 94 countries U.S. Headquarters: New York, NY
5. Services General Branding Digital Strategy Point of Purchase Point of Sale Production of Advertising Social Media Direct Marketing Promotion and Event Marketing
6. Best Known Clients Covergirl Canon E*Trade Coca-Cola NFL Glaxo Smith Kline Conglomerate with WPP (London)
7. Strengths of Agency Strategic brand development Reliable Efficient Creative work Focus on clients Why are we impressed? Pantene $1 billion brand became a $3 billion world-class category E*Trade Funny and memorable marketing campaign Works with several big name Fortune 500 companies
10. Awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall (2006)Vimeo(3 awards) Photographers become filmmakers Contestants finish short film Canon’s Beyond the Still Gold Cannes Lion (Media) Silver Cannes Lion (Promo & Activation) Bronze Cannes Lion (Titanium & Integrated)
11. Differentiation Famously effective work E*Trade was effective Ellen Degeneres is famous (CoverGirl) Make brand known & sell If famous, word spreads quickly Focus is on clients Judge performance on clients’ growth
12. Breakthrough work shown to the world during the Super Bowl in 2008 Set new records for popularity and effectiveness in the Super Bowl The E*Trade Baby Commercials
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14. May 2010: Grey partners with Yoko Ono in music seminar at Cannes Film Festival