An introduction to Ambient Social Networking presented by me during the Refresh Colombo May meetup held at the Royal College Skills Center , Colombo , Sri Lanka.
3. What is Ambient Social Networking?
- Also known as “Location Based Social
Networking”
- Introduced in March, 2012 in South during the
Southwest (SXSW) tech conference in Austin,
Texas
- Using the GPS from your smartphone in
combination with your social profiles (Facebook,
Twitter, LinkedIn, etc.) to connect you with friends
and others with mutual connections and interests
who are nearby.
4. How does it Work?
Download
Ambient Social Connect your
Networking App social networks
to your Mobile
Location 1
Connect to your
GPS Enabled Phone Ambient Social Show mutual
Networking App connections
5. How it is different from Foursquare?
Foursquare connects you to “ Places ” while Ambient
Social Networks connect you to “People “
Foursquare needs you to do a “check-in” to broadcast
your information. It is not required in Ambient Social
Networks.
6. What are the Apps Available ?
- Highlight
- Sonar
- Glancee
- Grindr
- Banjo
- Circle
7. Problems in this new Trend
What is the biggest Problem you see
in Ambient Social Networking ?
PRIVACY!!
8. How it can be used for Business?
“ Businesses can take advantage of having
contacts nearby by sending messages and
push notifications related to promotions,
discounts, and special offers, including
some that will open up just to them for a
specific amount of time since they're
already in the area. “
9. How can Businesses Connect to Customers ?
- Download a location based app ,
create a profile and invite customers
to download as well
- You can only do this to following
customer types
10. Customer Types Businesses can Pitch on
• Users of Facebook, Foursquare or other apps that
allow them to check-in at locations using their
smartphones.
• People interested in receiving an offer or deals via
their mobile devices.
• Those who adopt everything early so they don’t miss
out.
• The genuinely curious who are open to randomly
meeting new or old acquaintances.
• People with extra time on their hands.
• People who aren’t over concerned about privacy
11. Check out these links to learn more..
http://www.entrepreneur.com/blog/223220
http://www.thelifefiles.com/2012/03/01/new-trend-alert-ambient-social-
networking/
http://justincaseyouwerewondering.com/2012/03/18/5-from-south-by-
ambient-social-networking-a-highlight-of-sxsw/
http://edition.cnn.com/2012/03/01/tech/mobile/tech-trends-sxsw-
cashmore/index.html
http://www.e-marketingassociates.com/blog/the-rise-of-ambient-social-networking/
