1. SEO for the CEO What C-Level Executives Need to Know Gillian Muessig Co-founder and President, SEOmoz CEO Summit Bangalore 2011

2. Organic vs. Paid Search Paid Organic

3. Organic vs. Paid Search 10% of Clicks 90% of Clicks

4. Click-Through Rates

5. Vertical Search

6. Local Results

7. Image Results in SERPs

8. Video Results

9. News & Blog Results

10. Shopping Results

11. Instant Answers

12. Instant Answers

13. News Results Instant Answers Real Time Results Local Results Image Results

14. How Search Engines Work

15. Crawling & Indexing Without links, the engines might never find this page

16. Calculating Query-Independent Metrics Via www.opensiteexplorer.org

17. Many Domains vs. One Domain VS.

18. Domain Authority

19. PageRank

20. The Flow of PageRank

21. PageRank is Split Evenly Between the Links on a Page

22. PageRank is an Iterative Algorithm

23. Technically, Every External Link “Leaks” PageRank

24. Removing Links Can Alter the Flow of PageRank

25. Google Says they use PageRank to Crawl

27. Algorithmic Ranking Factors

28. Query Deserves Freshness (QDF) QDF Normal Results QDF

29. Query Deserves Diversity (QDD)

30. Building Search Friendly Sites SMX Melbourne 11-2010

31. Algorithmic Ranking Factors

32. Crawlability / Link Architecture

33. Duplicate Content & Canonicalization

34. Duplicate Content & Canonicalization

35. Canonical URL Tag

36. 301 Redirects 302s

37. Duplicate Titles & Meta Descriptions

38. Search Friendly URLs www.nationalgeographic.com/animals/african-elephants Keywords in page name, separated by hyphen Single domain Shallow folder structurewith relevant words

39. Search UN-Friendly URLs Xyz3.nationalgeographic.com/a/?q=31z&mg=vv7z&sd=8 No keywords in the URL string Unnecessary Subdomain Dynamic URLs don’t perform as well as static and engines recommend against more than two parameters

40. Fix Broken Links & 404s

41. Don’t Block the Robots

42. Do Block the Robots

43. XML Sitemaps www.sitemaps.org/protocol.php

44. Webmaster Tools (Google)

45. Webmaster Tools (Bing)

46. Search Engine Guidelines www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769

47. Important Tags & Signals SMX Melbourne 11-2010

48. Title Tags

49. Meta Descriptions

50. Tag Length Recommendations

51. Anchor Text

52. Page Copy

53. Image Alt Attributes Good keyword usage in the alt tag

54. Not Important SMX Melbourne 11-2010

55. Meta Keywords Tag

56. H1, H2, H(x) Tags

57. Search Engine “Submission”

58. KeyWord Research: Where to Start SMX Melbourne 11-2010

59. Determine Relative Volume Levels

60. Identify High Value Keywords

61. Predict the Effort Required to Rank Well

62. Choose the “Best” Words/Phrases to Target

63. The Long Tail of Keyword Demand

67. Where To Find Your Best Keywords SMX Melbourne 11-2010

68. Salespeople & Customers

69. Google AdWords Tool Be Wary of Match Type https://adwords.google.com/select/KeywordToolExternal

70. Bing AdCenter Excel Plug-In www.seomoz.org/blog/using-the-adcenter-excel-plugin-for-keyphrase-research

71. Google Trends Sign In for Y-Axis Numbers Not Very Accurate

72. Internal Site Search Stats

73. Competitive Keyword Research Restrict query to competitor’s domain

74. Targeting the Linkerati Create Content That Attracts Links SMX Melbourne 11-2010

75. The Power of the “Linkerati”

76. Influencers on the Web

77. Content that Appeals to Influencers

78. Cannibalization of the Link Graph MMM… LINK GRAPHS ARE DELICIOUS!

79. The Rise of the Social Graph

80. Thank You Gillian Muessig President & Co-founder SEOmoz, Inc. SMSB2011 30 day free trial SEOmoz PRO CEO Summit 2011 - Bangalore