1. TYPES OF RESEARCH

2. DEFINITION
 A scientific & systematic search for pertinent
information on a specific topic.
 D. slesinger : the manipulation of
things, concepts for the purpose of
generalizing to extend, correct or verify
knowledge

3. TYPES OF RESEARCH
 The basic types of research are as follows
- Descriptive vs Analytical
 - Applied vs Fundamental
- Quantitative vs Qualitative
- conceptual vs empirical

4. DESCRIPTIVE RESEARCH VS ANALYTICAL
 Descriptive:
 Fact – finding
 the major purpose of this type is to describe the state
of affairs as it exists at present
 Its also know Ex post facto research.
 Ex : frequency of shopping
 (in simple ) surveys .
 Analytical :
 On the other hand analytical researcher has to use
facts or information already available, & analyze the
to make evaluation of material.

5. APPLIED VS FUNDAMENTAL RESEARCH
 Applied :
 It aims at finding a solution for an immediate
problem facing by an entity.
 Ex: marketing research
 Fundamental :
 It is also known as pure research
 It aims at with generalization.
 Ex : pure mathematics

6. QUANTITATIVE VS QUALITATIVE
 Quantitative:
 Its based on the measurement of the
quantity.
 It is applicable to phenomena that can be
expressed in terms of quantity.
 Qualitative:
 This type is applicable to phenomena that is
measured in terms of quality
 Ex: motivation research

7. CONCEPTUAL VS EMPIRICAL
 Conceptual :
 This sort of research is generally related to
some abstract idea or theory
 Ex : philosophy theories
Empirical:
Also know as “Experimental research
it relies on experience & observation alone


8.  By
R.S.N. Ratna rao
1214110136
bbm II year